As social media marketers, we need to know a little about everything from algorithms to AI to popular TV shows. But all this learning is time-consuming, and that’s where social media marketing podcasts come in.
Relax with your morning coffee? Changing the file heap size? Bored on your way to work? You can turn these quiet moments into a learning experience and career advancement, whether you’re interested in tech news, pop culture, or the new social media trend.
Here are 24 social media marketer podcasts worth checking out in 2023.
24 Podcasts for Social Media Marketers in 2023
The best social content is entertaining, timely, and informative. To create one, marketers need a lot more than just social media experience (although that certainly matters too). They need to be up to date with current events, popular culture and new trends in technology and marketing!
That’s why we put together these 24 podcasts about social media marketing and more.
Of course, you can also search for podcasts in your unique niche. For example, if you manage social media for a camping brand, you’ll want to stay up to date with what’s new in the outdoor community.
We hope you find a few favorite products that will make you a better content creator and social media marketer. Let’s start!
Social media and marketing podcasts
Hone your craft and keep up with your industry. Think of these podcasts like your social media marketing MBA program—completely free.
1. Marketing instead of coffee
These short, punchy episodes, lasting only 20-30 minutes, are the perfect way to stay up to date with the marketing industry.
Tune in to start the day and find out what’s new in marketing, social media and more!
100 episodes. Listen on Spotify and Apple Podcasts.
2. GaryVee sound experience
Gary Vee is one of the biggest names in marketing. Listen straight from the guru in this podcast with episodes ranging from 15 minutes to over an hour.
Gary shares a wide range of content. Check out his #AskGaryVee Q&A series, keynote speeches, interviews with marketing experts, and spontaneous reflections and thoughts.
There’s something for everyone, and with an archive of over 2,000 episodes, you won’t get bored.
2000 episodes. Listen to Spotify and Apple Podcasts
3. Target Internet Digital Marketing Podcast
Zoom out and gain extensive digital marketing knowledge with this educational podcast. You will learn about topics such as artificial intelligence tools, Google Analytics, and the basics of marketing funnels.
It is produced by Target Internet, a digital marketing academy trusted by brands such as Oracle, Tesco and the BBC.
99 episodes. Listen on Spotify and Apple Podcasts.
4. Savvy Social Podcast with Andrea Jones
Seasoned social strategist Andrea Jones shares her thoughts in this weekly podcast.
Dréa offers practical advice, interviews industry leaders and dives deep into hot topics like workplace diversity and ChatGPT.
242 episodes. Listen on Spotify and Apple Podcasts.
Podcasts about creativity and career
As social media professionals, we flex our creative muscles every day. Get career inspiration with these podcasts, whether you’re a freelancer, entrepreneur, or in-house marketer.
5. Social podcast
What if you could talk to real marketers from famous brands like Google, Reddit, Zillow and Glossier?
Hosts Anna, Daniel and Erica do just that on the Social Pros podcast. It’s a behind-the-scenes look at social media prowess that will keep you taking notes, dreaming big, and getting inspired.
With nearly 500 episodes and an impressive ten years in a row, this is a social podcast you can’t afford to ignore.
494 episodes. Listen on Spotify and Apple Podcasts.
6. Creative Talk with Andy J. Pizza
Illustrator Andy J. Pizza has worked with YouTube, Amazon and The New York Times. In this weekly podcast, he is here to offer support and guidance on your own creative professional journey. He’s not a social media marketer, but he certainly knows a thing or two about combining business and creativity.
Expect Andy’s solo musings and interviews with big-name guests such as Joseph Gordon-Levitt and Abbi Jacobson of Broad City.
399 episodes. Listen on Apple Podcasts, Spotify and SoundCloud
7. Masters of Scale with Reid Hoffman
In this podcast from LinkedIn co-founder Reed Hoffman, you’ll feel like a fly on the wall as the world’s business leaders negotiate.
Hoffman talks to executives from companies like Lululemon, Canva and Airbnb, delving into important questions about leadership, marketing strategy, and staying relevant. He even hosted guests like Barack Obama – maybe you’ve heard of him?
373 episodes. Listen to Spotify and Apple Podcasts
8. Women’s Startup Club by Doone Roisin
Get knowledge, tips and tactics from women entrepreneurs who have been through it all, with a focus on e-commerce and consumer-facing business,
This group features the women behind brands like Thinx, Lush and Refinery29. If you manage social media for a female-focused consumer brand, you won’t want to miss this.
495 episodes. Listen on Spotify and Apple Podcasts.
Health & Mental Health Podcasts
Social media is our bread and butter, but it can certainly take a toll on your mental health. Slow down and take care of yourself with these social health podcasts.
9. Reset with Liz Tran
Liz Tran has spent over a decade in high pressure venture capital. She credits her meditation and mindfulness practices for helping her get through this.
Today, she is a coach and shares this practice with tech founders, CEOs, and now with you.
Liz created this soothing and accessible podcast to share her knowledge with a wider audience. Its calming energy, gentle approach, and unique life story make this a powerful book for anyone who wants to learn and grow.
63 episodes. Listen to Spotify and Apple Podcasts
10. Nude Beauty by Brooke DeWard
If you’re a social media marketer who loves beauty, this is the crossover you’ve been waiting for.
Naked Beauty is dedicated to healthy lifestyle, cosmetics and personal care. But it’s still very relevant for marketers – Brooke’s day job in marketing is none other than Instagram, and she also managed social media for Ralph Lauren!
In addition to in-depth discussions about beauty and self-care, Brooke interviews the glamorous founders and creators of the beauty industry, including many women of color. She talked to Hannah Bronfman, Janelle Monáe and even Pharrell Williams!
247 episodes. Listen on Spotify and Apple Podcasts.
11. Lemon water with Michelle Siman
In this laid-back series of in-depth interviews, wellness enthusiast Michelle Siman talks to leaders and visionaries in the healthy lifestyle and wellness community.
Among them are many founders and creatives active on social media, such as Tessa Forrest of @subliming.jpg and Tonya Papanikov of Rainbo Mushrooms.
The show is currently on hiatus, but listen to the archive and stay tuned for next season.
44 episodes. Listen to Spotify and Apple Podcasts
News, technology and business podcasts
To succeed as a social media marketer (or business owner with an interest in social media), you need to know what’s going on in the world around you. Stay on top of what’s happening in technology, politics and business with these podcasts.
12. The New York Times
Thousands of people around the world watch The Daily five times a week.
Listen while you get ready or sip your morning coffee and become the person who is effortlessly informed about current events.
1761 series. Listen to Spotify and Apple Podcasts
13. Bloomberg Businessweek by Bloomberg
Learn about news directly from the people who create it. In this show, Bloomberg reporters talk to leaders from leading organizations from hospitality to healthcare to government.
This is the perfect way to keep up to date with the latest developments in business, finance and how they relate to technology and the economy.
Episodes. Listen on Spotify and Apple Podcasts.
14. WSJ Tech News Briefing by The Wall Street Journal
Get the latest tech news every day from The Wall Street Journal.
Rather than a broader industry update, we love how these short, digestible episodes delve into a single story, like a tech layoff or the Metaverse saga.
Episodes. Listen on Spotify and Apple Podcasts.
15. Hard fork from The New York Times
Hard Fork is a show “about the future that’s already here.”
Two NYT reporters explore the biggest stories dominating our online landscape, from generative AI to the collapse of FTX to the latest antics of Elon Musk.
Episodes. Listen on Spotify and Apple Podcasts.
16. Y Combinator by YC Content
Hear from the brightest minds in the startup world at this show from the legendary tech accelerator behind Twitch, Stripe and Doordash.
Anyone hoping to change their industry, or perhaps change the world, needs to tune in, whether you’re building a startup or managing social media.
195 episodes. Listen on Spotify and Apple Podcasts.
17. BBC Digital Planet
Explore the curious, fascinating and even bizarre stories from the world of technology in this edition of the BBC. Recent episodes include “Cyclone Prediction Using Mobile Phones”and “Smart Glove to Save Children”.
186 episodes. Listen on Spotify and Apple Podcasts.
Creator Economy
Social media marketers are part of an online ecosystem that barely existed ten years ago – the “Author Economy”. It’s a brave and exciting new world, and these three podcasts will keep you up to date.
18. The Colin and Sameer Show
Youtubers and podcasters Colin and Sameer are destroying the creator economy from the inside out.
This module is especially good to listen to if you manage social media for your brand or company, discussing sometimes sensitive topics like monetization and staking.
Colin and Samir also have a brand new module called Creator Support! Only 4 episodes so far, but you can watch them on YouTube.
229 episodes. Listen on Spotify and Apple Podcasts.
19. Creative Control by Fast Company
What hidden forces shape the creator’s economy? Are color makers elevated or exploited by brands? And under the hype, what is Web3 really?
This podcast from Fast Company asks tough questions about our new social media economy. This is a must-listen for influencers, social marketers, and anyone who works online.
155 episodes. Listen on Spotify and Apple Podcasts.
20. Creator Club Cathy Steakley
Sharpen your social marketing and content creation skills in this practical, super-actionable podcast.
Host Kathy Steakley shares detailed how-to’s on topics like YouTube, TikTok, and even her own Instagram strategy! She also invites other creative personalities to the show to talk about their creative and professional path.
127 episodes. Listen on Spotify and Apple Podcasts.
Pop culture and internet culture podcasts
As a social media marketer, you must keep your finger on the pulse of current events. This includes celebrity entertainment and culture, not just headlines!
These podcasts will help you keep up with pop culture so you can make your social media content witty, timely, and relevant.
21. Popcast with Knox and Jamie
From the DC Universe to Prince Harry’s memoir, these hilarious hosts cover all the news every week that is “entertaining but irrelevant.”
With almost 250 episodes and over 6,000 5 star ratings, this is one of the most popular pop culture podcasts.
249 episodes. Listen on Spotify and Apple Podcasts.
22. Who? Weekly by Lindsey Weber and Bobby Finger
This is the podcast to turn to if you need to know exactly what’s going on with celebrities every day.
WHO? The weekly has legions of loyal fans, not only because of the celebrity news, but also because of the goofy humor and genuine chemistry of the hosts.
964 series. Listen on Spotify and Apple Podcasts.
23. Eat Free with Joan Summers and Matthew Lawson
Two journalists dive deep into topics from JoJo Siwa to Kim Petras and beauty guru drama in this show about “pop culture at the edge of the internet.”
If you appreciate 21st century absurdity and are more into Drag Race than The Bachelor (or your audience), this pop culture podcast is for you.
119 episodes. Listen to Apple and Spotify Podcasts
24. There are no girls on the Internet with Bridget Todd
“The voices of the marginalized have shaped the Internet, but our stories go unnoticed,” reads the description of this module.
Host Bridget Todd chronicles these under-researched voices as she talks about how women, people of color and 2SLGBTQI+ users experience our digital world. Recent episodes include Meghan Markle’s Information War and De-Influence 101.
172 episodes. Listen on Spotify and Apple Podcasts.