Creating engaging, entertaining content on TikTok is no easy task. While filming and posting videos on TikTok is easy enough, it can still be intimidating to figure out what to film and post. That’s where this list of 26 TikTok ideas comes in.
Keep reading for our awesome list of TikTok video ideas to get your brain juices flowing.
26 TikTok video ideas that will delight and engage your audience
Teach them a lesson they won’t forget! By that we mean: create a quick and easy tutorial demonstrating how to use your product or service.
It can be a fairly simple demo (here’s how to wash our sneakers) or something very specific (here’s how to style our sneakers for Pride), or even a product hack that the user might not be aware of (here’s how to recycle our sneakers into flower pots for mother’s day gift).
@mr.magicinus
Recipe Demo
TikTokaverse has a whole world of chefs: get in touch with them by sharing a recipe. Even if your brand is not related to food or cuisine, everyone should eat, right?
If you’re a fashion brand, maybe someone can wear a sweatshirt from your newest line while they make ceviche – it’s all about offering value to your followers, baby.
@bonappetitmag This cake pretty much caused a stampede in the test kitchen whenever it was up for grabs. @adamjmoussa was always at the front of it #brownbutter #cakefrosting #birthdaycake #cakerecipes
Let other people think creatively for you: there is no shame in TikTok to take charge.
Share your own experience or reaction to a viral hack – people like to see honest reviews and tests before they try, like microwaving a hat full of popcorn or something like that. Here are @Recipes trying out the viral Starbucks drink.
@recipes Comment what should I try next? 😎 #viral #recipe #food #starbucks #chailatte #Splice
Collaborate with other users
Sorry, but I just have to say this: teamwork makes a dream come true!
Partner with an influencer, one of your superfans, or another side business to halve your workload and double your reach (if they share with their audience, you achieve a whole new set of eyeballs, ha ha ha ha).
@deepica Never Have I Ever….HAD A HARDER TIME KEEPING THIS A SECRET!!! @netflix’s NEVER HAVE I EVER x @livetinted dropping TMR!!!! #neverhaveiever #netflix #netflixgolden #livetinted #collab #iconic #representation #geekingout #4u #greenscreenvideo
Lip sync to a song or dialogue clip
TikTok was born from the ashes of a lip-syncing and dancing app, so these activities are still very common on the social media platform. Why not join in on the fun?
While lip-syncing to a song is a classic, dialogue-syncing is also a fun option: try pairing a movie catchphrase with a new context—for example, make a clip of you admiring someone using your product while you pronounce. to the famous “I will have the same as she!”A line from “When Harry Met Sally”. Iconic! Funny! Suitable for almost all types of business!
@emmabrooksmcallister Malibu is the vibe
Make a stupid car
This guy has created an elaborate Rube-Goldberg device to serve him dinner, and we can’t look away. Maybe you should… too… do it?
@espn He made this whole thing just to eat his lunch while he works 😂 (via Joseph’s Machines/YT)
Create a challenge with a branded hashtag
Challenges on TikTok are hot, hot, hot. Sure, you can follow any of the latest trends (like drinking a cup of dry nutmeg), but why not take it to the next level by creating your own with a branded hashtag like Levi’s #buybetterwearlonger campaign?
Pass the unbranded TikTok challenge
Maybe you don’t have time to create an entirely new challenge from scratch. No problem! There are dozens of tasks circulating on the platform at any given time.
Just click on the Discover page to see what’s trending that you can join this week – like the #winteroutfit hashtag that even Rod Stewart uses.
@sirrodstewart Thanks for showing us how it’s done! 🎄 🕺 💃🏻 #Christmas #FelizNavidad #FestiveFashion #ChristmasDecor #WinterOutfit @penny.lancaster0
Show your process in accelerated mode
Whether you’re painting a mural, attaching a rug, packing an order for shipping, or carving a bear statue with a chainsaw, it’s fun to see how things fit together…especially if it’s fast-paced and we don’t have to linger too long on boring beats. Record how you do something or practice, speed up the recording and put on peppy music. The effect is hypnotic and impressive.
@the.art.room
Organize a live broadcast
For better or worse, anything can happen on live television… so live on the edge for once, why not?
A live stream is a great chance to announce a new product release, share exciting brand news, host a Q&A, or interview a special guest while viewers share their thoughts and possibly rude emoji in the comments. (Learn more about all things live with our definitive guide to live streaming on social media here!)
Try Duet
TikTok’s duet and stitching features give you the ability to collaborate with existing TikTok content to create your own fresh remix. Use this feature to capture a reaction to a video or add your own cute voice or video to an existing clip.
@gordonramsayofficial #duet with @bayashi.tiktok How to ruin a beautiful salmon…..really?!?!? #ramsayreacts #tiktokcooks
Create a comedy sketch
Because TikTok videos are so short and fast-paced, they really are the perfect format for comedy. If you have a sense of humor and it suits your brand, write a silly skit or embrace something absurd.
Viral TikTok tends to offer something informative or surprising, and what could be more amazing than something that makes you laugh?
@isthattomhearn4real The options are endless! #fyp #inagarten #barefootcontessa #inagartenrecipes #comedy #foodnetwork #cookingtips #kitchenhacks #impressions
Wouldn’t it be nice if the internet made us a little smarter for once? You can become a part of this movement by sharing fun facts… either about your brand, your industry, or current events.
@spencer.barbosa WHO ELSE IS SHOOK???😖 #funfact #iwastodayyearsold #relatable #fact #teenager
Take a look behind the scenes
Give people a glimpse of what you’re doing in your office, factory, team meeting, production process, or customer visit.
Think of it like “bring your kid to work”but, you know, for everyone on the internet. The 79,000 people who enjoyed this tire retreading video would agree that there is something really rewarding about looking behind the scenes.
@supercarblondie I could watch the process of re-treading tires all day 😍 @paisallantas #tires #carsoftiktok #satisfying #cartok #fyp
Reveal a hot tip or life hack
In what amazing ways do you make your life easier or better? Why not share this wisdom with the world?
@mama_mila_ Which one will you try first? 🌻 #lifehacks #homehacks
Play with green screen
In short, the green screen technology that TikTok has introduced to the world is a gift to humanity. Record a standard product update in front of Rihanna’s collage, or use it to set the mood by announcing a big sale in front of a tropical ocean view.
@tiktok Try out the new #greenscreenvideo Update the app to use the new Creative Effect!
Conduct scientific experiments
It’s fun to watch what happens when you try to play with the laws of physics or chemistry. Make a volcano. Try. Or just wrap rubber bands around the watermelon like this man. You can’t look away!
@andcarli
Do your makeup
Immerse yourself in the world of #beautytok by giving someone (or yourself!) a makeover on camera. Hair, makeup, clothes, whatever you want.
A sped up video is also great for this, so you can see the transformation taking place. The makeover doesn’t even have to be on the person…do-it-yourself furniture makeovers or room openings can be just as enjoyable.
@shaynaalnwick This piece of furniture got an EXTREME makeover 🤯 #MacysGiftTok #upcycling #furniture #makeover
Hypnotize your followers with soothing visuals
If you have access to some unusually pleasant or soothing video content: use it. It’s the visual back rub we all crave. Now, please take a break from this tape recorder video.
@eselden117 #CapCut #comfortable #interesting #viral #oddlysatisfying #satisfying #decompress #relax #tapeball #asmr #asmrsounds
Workout demo
TikTok users are fitness freaks. Break a sweat and demonstrate a workout program or a specific move they can try. Sure, maybe your brand has nothing to do with fitness, but add a twist to it to match the tone: for example, if you’re making soda, you could create a burpee-focused workout that includes a sip. after each set.
@popsugarwellness @Jake DuPree knows how to switch it up. Our fave is number 4 😉 #Dumbbells? #DumbbellOnly #FitTok #FitnessTikTok #FitnessTips #DumbbellWorkout #TrainerTip
Try the latest TikTok filters
TikTok scientists regularly release new augmented reality filters and effects. Experiment and try something new. The effect can inspire content, such as the frame-by-frame filter shown here.
@brisenpais cleaning & shelving videos coming up 💕✨ #manga #mangacollection
Be a weirdo
Get absurd for fun. TikTok is full of tender pranks and goofs. Delight your followers by doing something surprisingly weird… like buying an all-pink breakfast.
@kylethomas
Shoot the video “Get Ready with Me”
For some reason it is very interesting to observe the routine of people. Film a day in the life or even a “Get Ready with Me”video showing you skating: if the world wants to see you make your smoothie in the morning, who are you to refuse them?
@str4w84by Packing my bag for class today
Run the grid or vote
Of course, partisanship can tear apart our society, but sometimes it’s fun to play people against each other for frivolous reasons. Create a group or vote for people to rate something: honestly, the more absurd the better.
Crunchy or Smooth Peanut Butter? Which vegetable is best? Ignite the discussion and watch the engagement.
Open questions and answers
Invite users to discuss you with an “ask me anything”session (or an “ask me anything on a very specific topic”session). You can then go ahead and answer questions in the course of future TikTok videos, or even start a live TikTok stream to answer all the burning questions. Loads of content!
@tiktok The new Q&A feature is now here to help you ask or answer any questions. Try it out now!
Weigh current event or special occasion
Use breaking news, celebrity gossip, major holidays or events to inspire the content you create. Share your Oscar pick, post a Super Bowl appetizer recipe, or react to J. Lo and Ben Affleck’s wedding.
@jimmykimmellive When you’ve only hosted the 2nd craziest Oscars…
Posting creative content on TikTok is a huge part of being successful on the platform… but to build lasting engagement and an avid fan base, your marketing strategy needs to go beyond just uploading your masterpiece. Check out our guide to TikTok for business to learn how to connect and build a community that lasts.