Will cryptocurrencies be featured in Super Bowl ads? The answer is no, not this year, unlike blockchain.
2022 was the year of the “Crypto Bowl,” the nickname given to Super Bowl LVI because of all the crypto exchange ads that aired during the game. But then, how much crypto ads can we expect at Super Bowl LVII this Sunday? The answer is simple: zero. No crypto company will advertise during this game!
Will cryptocurrencies be featured in Super Bowl ads?
According to Fox Sports Vice President of Marketing Mark Evans, this was not always the case. According to the Associated Press, two cryptocurrency advertisers booked slots and two others were “well placed.”Then, in November, after a very tumultuous summer for the industry, FTX, one of the largest exchanges on the planet, collapsed. Shortly thereafter, scheduled Super Bowl commercials were cancelled. “To date, there are no representatives of this industry,” said Mark Evans.
After the rise of cryptocurrency in 2021, many companies wanted to attract as many people as possible to invest. Since the Super Bowl is the world’s most watched sporting event, it makes sense that it should be a great promotional opportunity. Cryptocurrency companies such as Coinbase, Crypto.com, eToro and FTX paid millions for a small ad space during this game in 2022.
The answer is no, not this year, unlike blockchain.
A few months after the broadcast of these videos, the entire crypto market collapsed after the fall of the stablecoin Terra, which, in a domino effect, pulled down a number of companies. Then, in November, just 9 months after the Super Bowl commercial with Larry David, FTX filed for bankruptcy. And the other Super Bowl crypto advertisers aren’t too interested either. Crypto.com, which featured LeBron James and Matt Damon in ads last year, laid off 20% of the payroll in June and another 20% last month. eToro, for its part, laid off 100 employees in July and canceled its plan to go public. The largest crypto exchange in the US, Coinbase, also faced some difficulties, with two waves of layoffs in June and last month.
At the same time, if there is no cryptocurrency, the blockchain will be presented. Specifically, Limit Break, a company specializing in web3 video games. She will also donate 10,000 of her NFTs to DigiDaigaku Dragon. Canadian exchange BitBuy is also supposed to broadcast the video.