The graphic image of the EA Sports FC brand is directly inspired by the beautiful game and the dominant form in football culture, which represents the sport in multiple dimensions, namely the triangle.
The EA Sports FC logo is laid out in a triangular grid to reflect the importance of uniforms in the game and the history of football. The identity includes three triangle-inspired versions of the logo, so the new brand can be reflected in every conceivable common ground. This includes the main logo, a two-letter prefix for products, and a mark of authenticity that can be shared with a wide range of partners.
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We can’t wait to show you the future of football in July #EASPORTSFC pic.twitter.com/pS1fw8pFgZ
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David Jackson, VP Brand EA Sports FC said:
Football has many colors but very few shapes. Through set pieces, building patterns, and elegant language models, beautiful play is often conveyed through triangles. This uniform has also been deeply rooted in EA Sports football games for decades; From the isometric views of our very first 8-bit games to the iconic player control indicator that appears above every athlete in every game, triangles play a vital role in the building blocks of the EA Sports football experience. We are thrilled to bring this central symbol of football to life with EA Sports FC.
EA Sports FC – the future of interactive football
Designed as a platform to create, innovate and grow new football experiences, EA Sports FC will strive to connect hundreds of millions of fans through products across consoles, mobile devices, online services and eSports.
Nick Wlodyka, Senior Vice President and General Manager of Electronic Arts in charge of the EA Sports FC brand, added:
This is the beginning of the EA Sports FC story. We build on thirty years of leadership and history to create experiences that bring the global football community together and continue to lead them towards a future where the fan is at the center of attention. EA Sports FC will be a symbol of sport, a symbol of innovation and change, and we’re excited to show our fans more information about our future in July.
Well rehearsed communication strategy for EA Sports FC.
If the American publisher Electronic Arts plans to introduce EA Sports FC to the world press next July, the great FIFA replacement will highlight its graphic identity in more than one hundred matches of the biggest football championships such as the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL or NWSL CONMEBOL. Note that several teams and athletes have already shared the EA Sports FC logo on social networks.