TikTok is reportedly considering posting videos up to 10 minutes long. This is necessary to generate additional advertising revenue.
One of the great things about videos from TikTok and some other similar video services is that the videos are short. This allows users to enjoy the video and move on to the next one without wasting (too much) time. It also allows creators to use creative ways to create cohesive videos in a limited amount of time.
TikTok is reportedly considering allowing videos up to 10 minutes long.
That being said, TikTok has been experimenting with longer videos on its platform for some time now. Tests have even been made to allow users to post videos up to 10 minutes long. The reason is simple from a platform perspective: ad revenue. The idea is that by allowing longer videos, there are more opportunities to insert ads. And this allows the company to earn more money.
This is necessary to generate more advertising revenue.
It’s also worth noting that a WIRED report recently showed that, according to a survey of roughly half of TikTok users, many find videos over one minute long to be “tense”to watch, but despite that, the company seems willing to continue. down the route of the long video.
As stated earlier, in times when people have fewer attention spans, short videos are definitely the preferred option. Moreover, users can already go to YouTube to enjoy longer content. In this context, it’s hard to say that 10-minute TikTok videos can be of great interest to the platform. Ultimately, it would even contradict the definition of a platform. But who knows, maybe the company did the right thing. Future will tell.