Juventus are back in the FIFA game for the first time since 2019.
The Agnelli family’s Italian team (Stellantis, Ferrari, PartnerRe) was a major player in Electronic Arts’ football simulation for many years, until it was decided in July 2019 that Konami would make it an exclusive partner club for eFootball Pro Evolution Soccer 2020. This exclusive contract was a multi-year deal. agreement, meaning that Juventus did not feature in FIFA 20, FIFA 21 or FIFA 22. To counter this, they appeared under the name Piemonte Calcio with a fictitious uniform and logo. But three years from now, the American publisher can count on Juventus again in FIFA 23, which is scheduled to release September 30 on PS5, PS4, Xbox Series X, Xbox Series S, Xbox One, Google Stadia and PC.
Juventus for life.
Nuove stelle nasceranno come gli eroi prima di loro 🖤🤍 La storia di un grande amore raccontata da @ClaMarchisio8!
Auggie announces new partnership @EASPORTSFIFA. Juventus go to #FIFA23 🎮
— Juventus (@juventusfc) July 25, 2022
“We are delighted to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” said David Jackson, VP Brand FIFA at EA Sports. “This phenomenal club means a lot to us and our fans and this partnership will continue to deliver the most authentic and comprehensive interactive football experience in FIFA 23 and beyond.” Giorgio Ricci, Juventus’ Chief Revenue Officer, added: “We are proud to be back with EA Sports. This agreement goes beyond the concept of a traditional partnership. This common project aims to look to the future, share information with the new generation and take part in new trends in urban culture and lifestyle. We chose EA Sports and FIFA to move forward because this partner shares our vision and our ambitions. We are excited to take this journey with a brand that values originality, uniqueness and innovation as much as Juventus.
FIFA 23 and Juventus
This new partnership means the return of the Juventus name, kit and logo, as well as the club’s home stadium, the Allianz Stadium, to FIFA 23. Former player Claudio Marchisio will be added as a FUT hero to the game, while current team player, Dusan Vlahovic, will be the game’s ambassador It is not yet clear what this agreement means for Konami and eFootball, which currently considers Juventus one of its main partner clubs. Since eFootball no longer consists of yearly episodes, but is a single, constantly evolving free-to-play football game, it may be a little more difficult for Konami to remove a team from the game if EA’s exclusive agreement requires it.