Konami announces a multi-year partnership with Inter Milan regarding various elements inside and outside of the eFootball license.
As with AC Milan, the Konami eFootball logo will feature on the front of the new Inter Milan Men’s, Women’s and Youth Teams’ Official Training Uniforms, which players will wear during their training sessions in the stadium. Suning Training Center in memory of Giacinto Facchetti and before every match in national and international competitions. The Japanese publisher also owns the rights to the name of the training ground that houses the Inter women’s and youth academy. The facility is now called the Konami Youth Development Center in memory of Giacinto Facchetti. The training ground will also host a number of activities for the Nerazzurri youth teams as well as the club academy.
Inter e KONAMI di nuovo insieme: la società leader nel gaming diventa Global Football Videogame Partner, Youth Development Center Partner e Training Kit Back Partner del Club nerazzurro.
👉 https://t.co/zZI6prRikS @play_efootball #IMPartner pic.twitter.com/MuK1BdmLSD
“To add a club like Inter Milan to the list of partner clubs is very interesting,” said Naoki Morita, president of Konami Europe. “With the naming rights to their youth development center, the eFootball branding on the team’s training jerseys, and the club’s involvement in our growing portfolio of esports events, we are confident this partnership will bring a lot of success now and in the long term. ” Luca Danovaro, Chief Revenue Officer at Inter Milan, added: “We are delighted to welcome Konami back to the Inter family and announce this important and unique partnership. This once again proves the ever-increasing value of the Nerazzurri and their ability to mobilize a young and international target of millions of fans around the world through a long-term strategy. From this season, Konami will play an important role with us.”
Football experience at the service of video games and eSports
The partnership between Konami and Inter Milan extends to the gaming world, which is Konami’s core business and an area in which the Nerazzurri has been present for many years with Inter eSports. Konami will work in tandem with the Italian club on national and international projects in the esports world, which will be revealed during the campaign. This agreement marks the renewal of the collaboration between the two global brands, leaders in their respective sectors, commitment to innovation, dialogue with new generations and international vision, which are the cornerstones of the company’s growth strategy.