This major partnership will ensure that all LaLiga competitions are deeply integrated into EA Sports FC and committed to local initiatives to improve the football fan experience.
Starting in the 2023/2024 season, the partnership between EA Sports FC, the future direct competitor of FIFA, and La Liga will include the naming rights to all official La Liga competition names (La Liga, La Liga 2, La Liga Promises and eLaLiga) and it is also a complete redesign of LaLiga with EA Sports, including all logos, graphics, fonts and other visual elements. New partnership information will be released in the coming months with some indication of EA Sports FC products that will be available in Summer 2023.
Note Informative.
⚽🤝🎮 @EASPORTS FC will be the main patron of all La Liga competitions from 23/24.
— La Liga (@LaLiga) August 2, 2022
“EA Sports represents the pinnacle of the interactive football experience, while La Liga is at the forefront of competitive football with an unparalleled fan experience,” said Javier Tebas, President of La Liga. “We have been strategic partners with EA Sports for many years and this agreement is a commitment we make to football fans to provide them with an unprecedented level of innovation, the fusion of the virtual and real world of football.” David Jackson, EA Sports FC Brand Vice President at EA Sports, added: “EA Sports FC is committed to delivering the most authentic and immersive world football experience. Our innovative new partnership with La Liga further raises these ambitions and cements the position of both organizations at the center of football culture.