Japanese publisher Konami is joining forces with FFF to form a long-term partnership for various elements inside and outside the eFootball license.
The multi-year partnership between Konami and FFF will include image rights, branding and eFootball activation.
FFF and @Konami, a major global player in video game publishing, are pleased to announce an exclusive partnership through 2026 https://t.co/z97Cz83dup
— FFF (@FFFF) August 11, 2022
Naoki Morita, President of Konami Europe, is proud to partner with the French Football Federation and, by extension, the French team:
We aim to expand our partner network and reach a global audience of football fans. Being a national association partner in a football-mad country like France is incredible, and when you add to that the fact that your team has a rich history and authority in the world of football, this partnership means a lot to us. eFootball continues to evolve and improve, and cheering the French Football Federation on its quest to free football is truly exciting.
FFF and esports with Konami
With the help of Konami, FFF will be integrated into a number of esports events that will also feature other national associations under license.
François Vasseur, Marketing Director of the French Football Federation, adds:
The French Football Federation is pleased to welcome Konami as the Official Partner of the French Football Video Game Team. We share the same desire to innovate and provide football and gaming fans with the best possible experience and entertainment. Konami’s global footprint will allow the French team to reach a wider audience around the world, and its experience holds great potential for accelerating the development of esports in France.