No data is available on Canalys’ North American smartphone market share and the main driver in the second quarter of 2022 is again Google, which is posting huge growth numbers thanks to the Pixel 6. Last quarter, Canalys increased Google’s share by 380 percent year-on-year, quarter, the company up to 230 percent!
It sounds incredibly successful, but we’re talking about Google’s tiny hardware division, so it’s all a relative success. The company currently holds a 2% market share in North America with 800,000 units shipped in the second quarter of 2022. Just like last quarter, Google is now regularly hitting whole market share numbers. This is enough for fifth place behind Apple (52%), Samsung (26%), Lenovo/Motorola (9%) and TCL (5%).
Canalys also has a list of top selling models. Of course, the top five includes all iPhones, with the base iPhone 13 in first place, followed by the super-cheap iPhone SE. The iPhone 13 Mini, rumored to sell so poorly that there won’t be an iPhone 14 Mini, came in at ninth place. The first Android phone on the list, the flagship Galaxy S22 Ultra, comes in at number 6.
Places 7 and 8 are occupied by the $200 Moto G Power and the $250 Galaxy A13, two price points with very little competition compared to more expensive devices. We would like more phone manufacturers (Google) to tackle this price range. Canalys is on the same wavelength, and research analyst Brian Lynch says, “ The performance of the iPhone SE (3rd generation ), Galaxy A53 and Galaxy A33 is worse than originally expected. Decrease in purchasing power forcesbuyers who would normally be looking at $250 to $600 devices to look for cheaper options as consumers continue to feel the financial pressure of inflation on everyday spending.” The report is also full of talk of an economic downturn, with overall demand for smartphones down 6.4%.
Next up for Google is the Pixel 6a, which is too new to apply to any of those charts. At $449, it’s more affordable than Google’s $900 and $600 flagships, but also in the “poorer-than-expected”price range of the iPhone SE and Galaxy A53. We’ll have to wait until Q3 is over to see how this phone performs.