TikTok is accelerating the integration of video games into its app. First, the platform wants to evaluate how creators and viewers interact with these mini-games.
TikTok has decided to expand the game integration test on its app. The company recently added the ability for creators in certain countries to embed one of nine minigames into their video by clicking the “Add Link”button and selecting the “Minigame”option. When viewers watch a video with a link to a game, they can start playing by tapping the link next to the creator’s nickname.
TikTok is accelerating the integration of video games into its app
“We are currently exploring HTML5 games on TikTok through integration with third-party game developers and studios,” a TikTok spokesperson told TechCrunch. One of these games is made by Aim Lab, which is responsible for the shooting app of the same name. His TikTok game is called Mr. Aim Lab’s Nightmare. Other TikTok partners in this initiative are Voodoo, Nitro Games, FRVR, and Lotum.
There are no ads or microtransactions in any of the games in question, and the project is still very young, testing has just begun. TikTok monitors how creators organize content around them, and if so, in the first place, as well as how users interact with games. As The Verge explains, users can even record their sessions and share them on video.
First, the platform wants to evaluate how creators and viewers interact with these mini-games.
Recent reports have suggested that TikTok is getting ready to enter the video game market. Its parent company ByteDance acquired Mooton Technology last year. TikTok partnered with Zynga for an exclusive mobile game called Disco Loco 3D, a Garden of Good charity game that allowed players to donate to Feedin America and became available on the US version of TikTok in June. TikTok has previously tested HTML5 games in Vietnam.
Other tech giants have also entered the mobile gaming market, including Apple, Google, and most recently Netflix. Zynga has, of course, become a social gaming giant with the help of Facebook’s audience as the latter transitioned to cloud gaming in 2020. It’s no secret that Meta copies many of TikTok’s features across its various apps. It’s interesting to see TikTok taking over the components of Facebook when it comes to video games.
BOO!
Now that I’ve got your attention, play our new game on TikTok 👻 pic.twitter.com/5RsjyzquY6
— Aim Lab (@aimlab) July 28, 2022