YouTube may launch a streaming service store to facilitate access and centralize subscriptions. Launching this fall?
YouTube has been working on an online store for some time now, where you can buy subscriptions to various streaming services, according to The Wall Street Journal. Video streaming platform Google has been working on this topic for 18 months now and is currently being discussed with potential partner companies. YouTube already offers its TV subscribers for $65 a month the ability to add access to additional services such as HBO Max, but this future store will offer the option to subscribe to à la carte streaming services directly from the YouTube app.
YouTube may launch a streaming service store
The Wall Street Journal explains that YouTube is touting its platform as a good way for companies to market their streaming services, as users can watch trailers for free on their site or app and then easily pay for a subscription. Partner companies will most likely be required to share with YouTube a portion of the revenue generated from these in-app subscriptions. According to the American newspaper, YouTube is already discussing the exact creation of this commission, but it depends on each partner.
To facilitate access and centralize subscriptions
And even with the idea of having to share revenue with partners, more and more streaming services are open to the idea of pooling. Starz chief executive Jeffrey Hirsch told media that bundling multiple streaming services provides a better experience for users. It also allows providers to reach more audiences and keep cancellations to a minimum. In the case of YouTube, the app is already in use around the world and can offer users who need a single place to manage their various subscriptions. For streaming providers, a more accessible and accessible service could help them get through a very difficult year, analysts say.
Launching this fall?
This new YouTube store could launch as early as this fall, although the American giant hasn’t even confirmed the existence of the project and ongoing discussions with partners. To be continued!