EVGA is leaving the graphics card market. His boss talks about the complicated relationship at NVIDIA. What’s next for EVGA?
The next time you build a gaming PC, you probably won’t have an EVGA graphics card in your parts list. The company, best known for its graphics cards based on NVIDIA GeForce products, has made the decision to withdraw from the GPU market. According to Tom’s Hardware and Ars Technica, CEO Andrew Hahn has spoken to YouTubers JayZTwoCents and Gamers Nexus to reveal the information. He also mentioned his claims to NVIDIA.
EVGA exits the video card market
Andrew Hahn explained to YouTubers that in recent years, NVIDIA has stopped treating EVGA as a true partner, despite their shared history. NVIDIA reportedly stopped informing him about new products and other important announcements such as suggested retail prices and availability. In fact, partners like EVGA got to know the details about the brand’s products along with the general public. In addition, NVIDIA Founders Edition cards are more attractively priced than their counterparts from EVGA and other partners, forcing merchants to cut prices even further.
His boss talks about difficult relationships at NVIDIA
Also, according to Andrew Hahn, EVGA will continue to sell graphics cards based on older GeForce GPUs such as the RTX 3000 line. Once stocks run out, they will indeed run out. EVGA does not intend to cooperate with competitors from NVIDIA, AMD or Intel. The company has been selling other components and accessories such as power supplies and gaming mice for some time now. But according to Gamers Nexus, 80% of the company’s revenue comes from GeForce sales. This decision could even endanger the existence of EVGA. When the YouTuber commented that the decision must have been very difficult, the boss replied that finally it was easy, working with NVIDIA was difficult.
What’s next for EVGA?
EVGA released the following statement on its forum: “EVGA will not be offering next generation graphics cards. EVGA will continue to support current generation products. EVGA will continue to sell current generation products. EVGA remains committed to its customers and will provide suggestions and support for the current lineup. In addition, EVGA would like to thank their amazing community for their many years of support and enthusiasm for EVGA graphics cards.”
NVIDIA, on the other hand, through Brian Del Rizzo, global manager of public relations for GeForce, told Tom’s Hardware, “We’ve had a great partnership with EVGA all these years and will continue to support them in our current generation of products. We wish Andrew and our friends at EVGA all the best.”