Netflix opens its own video game development studio. Marco Lastikka is already on the adventure. Another proof of Netflix’s commitment to video games.
Netflix believes that its growth requires some diversification of activities. It is no longer a matter of offering only streaming and original production. For the American giant, video games are one way to go. And the company intends to do everything as usual, namely on a large scale. Proof today with the creation of your own studio.
Netflix launches its own video game development studio
Netflix has decided to no longer rely solely on third-party teams to provide its video game catalog. The streaming giant is building its own studio in Helsinki, Finland to create “world-class”original games without ads or in-app purchases. While it’s too early to talk about the nitty-gritty of the first games, we already know that Zynga and EA’s Marko Lastikka will be the director.
Marko Lastikka is already on the adventure
Helsinki is also a very interesting place, where some of the “best gaming talent”on the planet already resides, according to Netflix. This includes developer Next Games, which created The Walking Dead for mobile, which Netflix acquired last March. Netflix has recently acquired several studios, including Boss Fight and creator Oxenfree Night School Studio, but has never set up its own development studio before.
Another proof of Netflix’s commitment to video games
That being said, according to Netflix, fans won’t be able to see the fruits of this in-house studio’s labors for “years.”In any case, this move and recent acquisitions show just how much the company’s gaming strategy is changing. Although Netflix initially relied solely on games from other studios, offering slightly reworked versions of existing games, the company is increasingly showing interest in projects that you won’t find anywhere else. Theoretically, a large catalog of video games will attract more users.