With the help of blockchain and the metaverse, the International Football Federation is implementing its expansion strategy in the video game industry.
Video gaming and esports are among the fastest growing opportunities for FIFA, which continues to expand into new digital spaces, platforms and games already catering to football fans such as Roblox, as well as Uplandme, Matchday, Phygtl and Altered State Machine.
FIFA hopes a metaverse for World Cup fans at home will spur spending on digital goods https://t.co/jXXywJ6LNM
— Bloomberg Technology (@technology) November 9, 2022
FIFA Commercial Director Romi Guy said:
This is an extremely exciting set of partnerships we have entered into as we reach out to new digital soccer fans and engage with them in an environment where we know they are already active. As we continue to build our long-term gaming strategy, web 3.0 will undoubtedly play an important role, and this marks the beginning of our journey.