It has just been announced that BGMI will be partnering with The Great British Teddy Bear Company to release exclusive in-game themed items and cosmetics for GB Teddy Bear friends. These new items and cosmetics will be part of a new event that includes other special rewards.
The event has already started in-game and players will now be able to get their hands on GB’s BGMI-themed buddy Teddy Bear. Other in-game items include iconic British characters such as Robin Hood teddy bear and Sherlock Holmes teddy bear as playable buddies.
In addition, players will also have a chance to get exclusive GB Teddy Bear items such as the Teddy Bear Set, Teddy Bear Case, and GB Teddy Bear Ornament. Players can check out the new event from the Events tab on the main page.
BGMI launches new partnership with Great British Teddy Bear Company
This is the latest of the new BGMI collaborations that introduces crossover items and events in the game. Previously, the game featured crossovers and themed elements such as Spider-Man: No Way Home, Ivengalion, King Kong vs. Godzilla, and more.
Intertextuality and crossovers have become quite common in games and are considered one of the most effective ways to advertise or promote new media. Crafton is actively hosting these themed crossovers in the vein of games like Fortnite, which seems to have mastered the art of such events.
Crafton was able to present a number of such events in Battlegrounds Mobile India as well as PUBG Mobile. It looks like these sorts of events will continue to be an important part of the game going forward, and as long as they don’t get in the way of the player, viewers should feel comfortable with them.
Image via Nodwin Gaming
Over the past few months, BGMI has steadily gained momentum with a number of major content updates. Each update added more features to the game, including new maps, weapons, items, and themed events. The game currently dominates the country’s esports scene with many great tournaments from both Krafton and other major organizations.
Most recently, the BMOC and BMPS have racked up record numbers of viewers and become the two most watched esports events in the country. As the game will receive more content updates in the near future, it’s safe to say that the game will only become more popular in the coming days.