Binance announces exclusive partnership with Cristiano Ronaldo. Several NFT collections will see the light of day.
The Binance platform, like many others, has realized that it is now critical to invest in marketing to democratize cryptocurrencies and all related technologies. For some time this has led to a multiplication of partnerships with events, brands and personalities. Today, the exchange signs an exclusive partnership with soccer player Cristiano Ronaldo.
Binance Announces Exclusive Partnership with Cristiano Ronaldo
Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, announces an exclusive multi-year NFT partnership with Cristiano Ronaldo. Through this partnership, Binance will launch a global campaign to bring fans of one of the greatest soccer players of all time to the world of web3.
Cristiano Ronaldo and Binance will develop a series of NFT collections that will be sold exclusively on a dedicated Binance platform. The first collection will be released later this year and will include designs created in close collaboration with Cristiano Ronaldo.
Multiple NFT collections will be created
According to Binance Founder and CEO Changpeng Zhao, “Cristiano Ronaldo is one of the best soccer players in the world, he has transcended sports and become an icon in many industries. He has amassed one of the most dedicated fan bases in the world through his sincerity, talent and charitable work. […] We are thrilled to provide his fans with an exclusive opportunity to connect with Ronaldo and be part of legendary sporting history.”
And for Cristiano Ronaldo, this is another way to connect with his fans: “My relationship with the fans is very important to me, so I wanted to be part of the idea of providing an unparalleled experience and access through this NFT platform. […] I know fans will love the collection as much as I do.”
In case you are interested, the Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT.