Meta Blueprint (previously known as Facebook Blueprint) courses can improve the skills of Facebook advertisers. Getting certified can be especially rewarding if you’re new to the industry or stuck in a rut.
But you may still be wondering, should I take the plunge? Or will it be a time-consuming piece of digital fluff thrown into my resume? Well, we have the answers in this post. By the end of this part, you will know everything you need to know about getting a Facebook Blueprint certification and if it’s right for you.
What is a Meta (Facebook) Blueprint?
Meta Blueprint is an online hub that offers training courses, training programs, and certifications to enhance your skills with the Meta platforms.
Meta developed Blueprint to help marketers and business owners get the most out of Meta’s marketing platforms. While many courses and study programs are free, Meta Blueprint certification badges are available for a fee.
Meta Blueprint (also known by its former name Facebook Blueprint) has a wide and varied course catalog. Topics include areas such as audience, strategy, optimization, commerce, and advertising, among others.
The Blueprint catalog offers a range of beginner and advanced courses on the following topics:
Bringing your business online
These courses are for those who want to start an online business. This topic covers things like your audience, the customer journey, and how to set marketing goals.
You’ll learn how to tell your business story with branding, how to create and manage a content calendar, and how to be authentic in your messages.
Establishing your presence
Courses in this category will show you:
- how to contact potential clients,
- the business fundamentals of Instagram, and
- how you can connect your brand with your customer base through whatsapp.
Engage your audience
This category is pretty self-explanatory. It will show you how to engage an audience on social media. You’ll learn how to plan what you post on Instagram and how to make that content stand out in a crowded feed.
Relationship building
These courses will teach you how to develop a community by interacting with people to build an audience. You’ll see tactics like WhatsApp chatting and live streaming on platforms like Instagram and Facebook.
Improving Your Creative Strategy
This category explains ways to improve your creative strategies. This could be creating ads on your Facebook page or tips for your Instagram stories. You will also receive tips on how best to interact with mobile advertising.
Source: Vimeo on Instagram
Optimizing Your Strategy
Here you’ll see how to set up things like digital gift cards. You’ll learn how to use stores to increase sales, how to turn Instagram posts into ads, and how to make the best use of paid online events. This section covers Instagram Insights, Facebook Business Suite, and Instagram Ads.
Source: Meta Blueprint
Selling your products
This category shows you how to sell on Facebook and Instagram. You’ll learn how to set up a store, use Commerce Manager, and list your products in Facebook catalogs. You can explore ways to make sure your customers are happy, grow your business, and (most importantly) make more money!
Psst: We also invest in your investments! Here is a short video on how to make more money on Instagram:
Facebook Page Ads
These courses will help you get started with Facebook Ads. You’ll learn how to create ads, select placements, and align your goals with campaign goals. It has areas where ad creatives, editing, goals, and budgets are discussed.
Improving your ads in Manager
You will learn how to effectively market your business with Facebook ads. This category shows you where to start, what’s going on with the Facebook pixel, and how to improve your ads and campaigns.
Source: Fabletics on Facebook.
Content montage
This category shows you how to make money from your content! It includes topics like Facebook Stars, online events, and using your reach and community to improve your business.
Blueprint also offers courses for metaplatforms such as Facebook, Instagram, and WhatsApp. With over 100 mini-courses, the Meta blueprint courses are extensive and varied.
Who Should Take the Meta Blueprint Courses?
Meta Blueprint courses are great for two things: learning and getting certified.
For those who want to learn
If you just want to understand how Meta Platform Marketing works, the free Meta Blueprint courses are a great way to boost your experience.
People in this category can range from beginner marketers to industry professionals looking to hone their skills to business owners looking to use meta platforms for their brands. You can do marketing science, creative strategy, media buying, marketing development, and API development.
It’s important to note that Meta Blueprint courses are (obviously) only for Meta platforms. If you’re looking for a broader range of knowledge, skip to “When should I get my Facebook Blueprint certification?”section for our recommendations.
For those who want to get certified
Those who wish to earn Blueprint certification will also benefit from Meta Blueprint courses. Before taking the exam, you should study the corresponding Blueprint certification course, as it can be quite intense.
You may need a certification badge for a number of reasons. Its benefits include helping to make your resume stand out from the crowd, credibility for your freelance practice, or simply as a badge for marketing bragging rights.
When should you get the Facebook Blueprint certification?
The Facebook Blueprint certification is well worth it for digital advertising professionals who want to focus on meta platforms only. These are Instagram, Facebook and WhatsApp.
If you are a digital advertising professional or a general practice marketer, you should take the Hootsuite Academy social advertising course. The Hootsuite Academy social advertising course covers the entire field of social marketing, not just meta platforms.
The Hootsuite Academy course is “an industry-recognized certification that shows you know how social media supports an organization’s goals and objectives.”It includes lessons from beginner to advanced and culminates in a 50-question exam.
With the help of video tutorials, you will learn about subjects such as
- setting campaign goals
- remarketing and lookalike audiences,
- creation and testing of social advertising, as well as
- measuring the effectiveness of an advertising campaign.
Still hungry for knowledge? Here are 8 of the best Hootsuite certifications and courses you can take in social media marketing. Or, if you’re just looking for a la carte courses, check out the Hootsuite Lab video channel (it’s free!).
Frequently Asked Questions About Meta (Facebook) Blueprint
Are you still curious? We have answers to your frequently asked questions about the Meta (Facebook) Blueprint right here.
Is the Meta/Facebook Blueprint certification free?
No, certification is not free. Each Meta certification costs between $99 and $150, depending on the certificate.
How to get Facebook Blueprint certification?
You receive a Facebook Blueprint certification after passing one of the exams. Your type of certification will depend on which exam you are taking. Should You Pass the Digital Marketing Specialist Exam? Then you will have a Meta Certified Digital Marketing Associate certification.
Is Facebook Blueprint Certification Worth It?
It depends on what you want to get out of it. Courses and tutorials are full of valuable information, especially for those new to the game. Certification badges can be useful for freelancers looking to expand their client base. Or people who want to be hired by a marketing agency or team.