A joint venture between Sony Group Corporation and Honda Motor Company is established.
This alliance is designed to combine the mobility development capabilities, body technology and aftermarket management experience cultivated by Honda Motor Company over the years with Sony Group Corporation’s expertise in imaging, sensor and telecommunications development and application., networking and entertainment technologies to achieve a new generation of mobility and services that are closely related to users and the environment and continue to evolve in the future.
“Our goal is to fill the world with emotion through creativity and technology,” said Kenichiro Yoshida, Chairman and CEO of Sony Group Corporation. “Through this alliance with Honda, which has accumulated vast experience and world-class prowess in the automotive industry over the years and continues to make groundbreaking advancements in the field, we intend to build on our vision to make the mobility space an emotional space and contribute to the evolution of mobility focused on safety, entertainment and adaptability.” Toshihiro Mibe, CEO of Honda Motor Company, adds: “We will strive to be at the forefront of innovation, development and mobility across the globe with a broad and ambitious approach to value creation, exceeding the expectations and perceptions of consumers and customers. We will achieve this by leveraging Honda’s advanced technology, environmental and safety know-how, and by combining the technological capabilities of both companies. Although Sony and Honda are historically and culturally similar companies, our technology areas are very different. Therefore, I believe that this alliance, which combines the strengths of our two companies, offers great opportunities for the future of mobility. ” combining the strengths of our two companies opens up great opportunities for the future of mobility. ” combining the strengths of our two companies opens up great opportunities for the future of mobility. ”
It is expected that sales of the first Sony Vision-S model will start in 2025.
The Sony and Honda joint venture is expected to plan, design, develop and sell electric vehicles, but will not own or operate manufacturing facilities. Thus, Honda will be responsible for the production through its factories. The mobile services platform is expected to be developed by Sony through its subsidiary Sony Mobility and provided to the new company.