Instagram is testing ads in search results. Meta’s goal is clear: increase ad revenue.
You’ll soon see ads on Instagram where there weren’t before. The Meta-owned app has really started testing new ad placements thought and designed to make the business more visible. One of these experimental placements is in the search results. When you search for a specific term—makeup, for example—you’ll see posts tagged “Sponsors”in the feed as you scroll through the results. In its announcement, Instagram explains that it plans to roll out this placement in the coming months.
Instagram is testing ads in search results
In addition, the app has partnered with several brands to test a format that will give companies the ability to remind or notify you of upcoming events or launches. When you select these “reminder ads”for a specific event in the app, you will receive notifications from Instagram the day before, 15 minutes before the event, and at the time of the event. These reminders will appear like any other Instagram notification and will be displayed on the lock screen.
Instagram notifications Instagram events
Meta’s goal is clear: increase ad revenue.
Advertisements are the essence of Meta, and the introduction of new methods of generating revenue from them is not surprising, especially when the company recorded its first quarter with a drop in revenue for the first time in its existence. For example, in the fourth quarter of 2022, the American giant reported ad revenue of $31.25 billion, up from $32.64 billion in the same quarter of 2021. Its ad revenue for the year also dropped from $114.93 billion to $113.64 billion in 2022. Meta has initiated numerous cost-cutting measures in recent months, including laying off more than 11,000 employees last November due to the first massive wave of layoffs. A few days later, its CEO Mark Zuckerberg