Do you want to automate private social media messaging and live the good life without ever manually answering FAQs? Well, thank God you found this article.
After reading this blog post, you will learn what automated DMs are, how they can help you, and how to do it on your favorite social platforms. At the end, we give some tips and tricks that you can apply when automating DM.
What are automated DMs?
Automated private messages are predefined responses sent to people who message you on social media.
You can automate any type of post you like. Whether it’s answers to frequently asked questions, shipping information, promotional offers, or questions from your extended family when you get married. The sky is the limit.
Most brands automate DM with a chatbot. Once you find the right chatbot for your business, you can use it to get the job done for your customer support team. Many chatbots use conversational AI, so you know the conversation will happen naturally. This type of software is much more reliable than certain other Instagram automation methods.
Source: Rise
Also, with a reliable chatbot, you will have an automated DM support team. When you buy software from chatbot brands like Heyday, you can be sure that you will be taken care of.
Automating your private messages is an effective way to save time and stay in touch with your followers. People don’t like to wait for an answer, so why force them? Automate your DMs, cut down on tedious tasks, and achieve eternal happiness.
Save customer service time and resources
Automating your private messages can save your customer support team time and resources. With automation, you can set up automatic responses to common questions, saving your team from having to manually respond to every message. Automation also allows you to keep track of customer requests and complaints, so you can quickly resolve any issues that arise.
Boost sales with a personalized shopping experience
Automating your DMs can help take your sales to the next level. By using chatbots, you can provide your customers with a personalized shopping experience that is designed to increase conversions. For example, you can use chatbots to recommend products based on purchase history, personal preferences, and demographics.
Source: Rise
Chatbots can also be used to generate leads and collect contact information. Ultimately, chatbots can improve customer experience and increase sales.
Making an appointment at the store
By using a chatbot to automate your private messages, customers can easily make in-store appointments via Instagram without talking to a person or fiddling with a calendar. This makes it as easy as possible to book an appointment.
Provide customer service 24/7
Automating customer service with chatbots is an effective way to provide 24/7 support without having to hire overnight staff. People hate waiting for an answer. When you can provide them with 24/7 customer support, you can improve the response rate and, indirectly, the customer experience.
Attract customers to your site
If you don’t have the option to sell directly on Instagram, your next best tactic is to drive traffic to your website. Automated DMs can easily direct subscribers to your site where they can learn more about your products or services and hopefully move further up the funnel.
Attract potential customers by signing up for a newsletter
You can also program your chatbot to encourage people to subscribe to your mailing list. Newsletters are a cost-effective way to generate leads and promote your business.
Provide relevant and timely information in your automated private messages in a conversational manner. And tell them there are other sources in your newsletter. You will quickly build a database of potential customers who have agreed to receive your messages.
Make the registration process as simple as possible by simply asking your chatbot for an email address during the chat, and don’t forget to share the benefits of subscribing. You can also offer signup incentives, such as discounts or exclusive content.
Get leads with a combination of story and DM
If you don’t advertise on Instagram Stories, you should! 50% of respondents say they are more interested in a brand after seeing it on Instagram.
Creating a story with a CTA leading to your personal messages gives potential customers a natural path to follow. Once they contact you in your private messages, you can automate the response by greeting them with your brand. From there, it’s natural to send them to either your site or show them products they might like.
Create a Community
Building a community of loyal customers is no easy task. This requires two-way communication, which means you need to talk to your followers from time to time!
The best way for a business to do this is to write to direct regularly. Sending automated messages like updates on new products coming soon or “thank you for your support” messages is one way to stay engaged.
How to automate private messages on Instagram
To automate private messages on Instagram, use a chatbot!
Automating private messages on Instagram with a chatbot is much better than market alternatives like spam bots that pretend to be real people. With the right Instagram chatbot, your customers will know they are talking to a bot, but won’t mind.
How to automate DM on Twitter
The best way to automate private messages on Twitter is the same as on Instagram: use a chatbot. Twitter is communication. You need to be sure to choose a bot that can repeat your brand’s voice and speak naturally to your customers.
How to Automate DM on Facebook
For Facebook, the best way to automate private messages is the same as on Twitter and Instagram. Use a chat bot. One of the benefits you get from using the same chatbot for all touchpoints with your customers is the ability to view all your conversations in one place.
Source: Rise
Facebook Messenger bots can be used for customer service, sales, and social commerce. People willingly communicate with brands on Facebook Messenger; it is a great place for promotions and advertising.
Source: Rise
Have we convinced you that DM automation is the right way to go? If so, here are seven tips to help you get started:
1. Keep it simple
When creating an automated DM, make sure the message is clear and concise. You want your audience to understand what you are trying to say without being overwhelmed with too much information.
2. Make it personal
Your audience is more likely to engage with a message that feels personal and tailored to them. Try including some customization items in your auto DM, like their name or location.
3. Value proposition
It’s no secret that people love free stuff. What can you offer your audience to make them want to respond to your DM? Whether it’s a discount code, exclusive content, or early access to a new product, make sure it has something for them.
Source: Botelp
4. Be timely
Automated DMs are most effective when they’re timely and relevant to what’s going on in your audience’s lives. If you can send a message related to something they are already thinking about, you are more likely to grab their attention.
5. Test, test, test
As with everything else on social media, it’s important to test your auto DMs before rolling them out to your entire audience. Send a few messages to a small group of people and see how they react before making any changes.
6. Experiment
Don’t be afraid to experiment with different DM types. You can try sending a discount code or asking people to vote in a poll. A playful message can also be a great way to grab people’s attention.
7. Use your analytics
Monitor your analytics and use them to inform your DM strategy. See what types of DMs generate the most activity and adjust your approach accordingly.
One of the key benefits of using a chatbot to automate your private messages is that you will have access to their analytics. Chatbot analytics gives you insight into how users are interacting with your chatbot. This includes understanding things like the most common user intentions (i.e., what users are trying to achieve).
This information can be used to improve the flow design of your chatbot and ensure that it optimally meets the needs of your customers. In addition, chatbot analytics can help you identify customer service issues and pain points so you can address them proactively.
8. Use a bilingual bot
Using a bot to automate bilingual DMs is no problem! This way you expand your potential customer base and give people what they want. A bot that can speak to them in their preferred language.
Source: Rise
Engage with shoppers on social media and turn customer conversations into sales with Heyday, our custom AI chatbot for social commerce retailers. Deliver a 5-star customer experience – at scale.