If you came here looking for instructions on how to create an Instagram link tree, you probably already know that Instagram has a rather restrictive link exchange policy.
The platform doesn’t allow you to add links to posts in the feed – aside from stories, the biography section is the only place where all Instagram users can add a link. One link, to be exact.
Link trees allow you to make the most of this precious real estate. By creating a link tree for Instagram, you turn your biolink into a hub for more links. And with more links, you can drive traffic exactly where you want it—whether it’s your store, a signup form, new content, or an important business update.
Read on for step-by-step instructions on how to build an Instagram link tree, as well as some inspiring examples of great link trees.
What is an Instagram link tree?
The Instagram Link Tree is a simple landing page accessible from your Instagram bio that includes multiple links. They can lead to your website, store, blog, anywhere.
Since most users access Instagram’s link trees from their mobile devices, link tree landing pages should be easy to navigate. Most just have a few bold buttons.
Here is an example of an Instagram link tree from @meghantelpner.
Now that you know what a link tree is and why it’s worth it, it’s time to build it!
We will look at two ways to build an Instagram link tree:
- Using Linktr.ee, a specialized tool for creating Instagram biolinks.
- Create a custom landing page.
Let’s start!
How to Make an Instagram Link Tree with Hootsuite
Did you know that you can create a unique link tree for Instagram and TikTok with Hootsuite?
To get started, sign in to your Hootsuite account and navigate to the “Create”section of your dashboard. There select Hootbio from the menu.
Note. Hootbio is available to Hootsuite Team, Business, and Enterprise plan users. If you are a Professional plan user, upgrade now to get access to this feature.
To create your Hootbio page, start with some basic profile information:
- Profile name. This will appear as a header at the top of the page.
- Profile description. This is the subtitle text below your profile name.
- Profile picture. We recommend using an image that matches the branding of your Instagram account so that your bio page looks familiar and in line with the brand.
- Your website. This is where you create the URL for your link on the bio page. We will notify you if someone has already claimed the URL.
Then add your links. Each link must include a URL and text that will appear on the button. You can also add images to links, but this feature is optional.
To reorder links on a page, simply drag and drop them using the triple bar icon.
When you’re done, click “Update”in the top right corner of the page.
You can also direct followers to your other social media accounts or your inbox using dedicated buttons.
Go to the Social menu section to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email.
To save your changes, click “Update”in the upper right corner of the toolbar.
In the Design section, you can customize the design of your Hootbio page. Choose from our recommended color themes, or customize the font, button, and background colors to make the page truly yours.
When you’re done – you guessed it – click Refresh in the top right corner of the screen.
That’s all! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the toolbar and paste it into your Instagram and TikTok bio. You can update your bio at any time, but please note that URL editing is limited to once every six months.
Ready to create your own bio page link? Sign up for a free 30-day trial of the Team plan now and start turning your Instagram followers into online customers.
How to make an Instagram link tree with Linktr.ee
Step 1: Create an account
Go to tr.ee/register and enter your details. Then check your inbox and follow the instructions in the confirmation email.
Step 2: Add links
Once you have verified your account, you will be able to access the control panel.
Click the purple “Add New Link”button on the home screen to add your first link.
You will then be able to add a title, URL, and thumbnail to your link. You can upload your own image or choose one from the Linktree icon library:
That’s all! Repeat the process until you have added all your links.
Step 3: Organize Your Links
Click on the purple lightning icon to add special links or titles. Headings help you organize links by topic or purpose.
You can move your links and headings at any time by clicking the three vertical dots icon and dragging the item to a new location.
Step 4: Customize the Look of Your Link Tree
Once all the links are in place, it’s time to make your link tree truly yours.
Start by going to the Appearance tab in the top menu.
Here you can add an image and a short description to your link tree page. You can also change the theme of your link tree. Several free options are available. Professional users can create their own themes.
Ready. Now that you have your own link tree, it’s time to add it to your Instagram bio. Just copy the URL from the top right corner of the toolbar:
3 Examples of Instagram Link Trees
If you’re having trouble choosing a design for your link tree, check out these examples for inspiration.
1. Little black cat creative
Link in bio: www.littleblackkat.com/instagram
Instagram Link Tree:
Why is it good:
- The page is well designed. Fonts and colors reflect the brand’s personality.
- It features a real smiling photo of the business owner and the brand name at the top.
- It includes links to important pages such as the homepage, blog, prices, services, etc.
2. Sarahann design
Link in bio: sarahanndesign.co/hello
Instagram Link Tree:
Why is it good:
- The page is divided into sections for easy navigation.
- Each section includes an image, a title, a short description, and a call-to-action button to create an intuitive experience for visitors.
- It contains a brief introduction to the website owner, helping to gain the trust of new visitors.
3. mysterious
Link in bio: www.bluchic.com/IG
Instagram Link Tree:
Why is it good:
- It includes a real photo of the business owners at the top, which helps build the trust of the audience.
- It contains a lot of links but doesn’t feel cluttered (clean design!).
- It even includes a blog section with featured images.