When is the best time to post on TikTok? Does posting at a certain time or day of the week help more people see your content? Will the perfect posting schedule help increase engagement?
Read on to learn when to post on TikTok so that your content gets detected by the algorithm and reaches the right people…
… or, for the TL version; DR, learn how to pinpoint your best posting time in 4 minutes:
Is there a better time to post on TikTok?
Yes and no. TikTok does a great job of providing each of its users with a personalized set of content on the app’s main interface, the “For You”page. But usually the videos offered on the “For You”page are not older than a couple of days.
So, for best results, you need to post on TikTok when your audience is most likely already scrolling. In other words, to find the best time to post, you need to understand where your audience is (time zones matter) and when they are online.
But reaching a wide audience on TikTok isn’t just about when you post. How often you post can also affect how your content gets shared on the platform (TikTok recommends posting 1-4 times a day). To find a posting schedule that satisfies both the TikTok algorithm and your fans, keep a close eye on your performance until you find the right frequency.
However, some hours and days seem to work better than others across the board. And if you’re building an audience from scratch, you may not have historical data to compare.
If so, keep reading.
Generally the best time to post on TikTok
Based on our experiments and analysis of 30,000 posts, the best time to post on TikTok for maximum engagement is Thursday at 7pm.
Planning to post more than once a week? Here is a breakdown of the best times to post on TikTok for each day of the week.
| Day | Time |
|---|---|
| Monday | 10:00 PM |
| Tuesday | 9:00 AM |
| Wednesday | 7:00 AM |
| Thursday | 7:00 PM |
| Friday | 3:00 PM |
| Saturday | 11:00 AM |
| Sunday | 4:00 PM |
All times are based on Pacific Standard Time.
The best time to post on TikTok is Monday
The best time to post on TikTok on Monday is 22:00. It looks like most TikTok users might enjoy starting their week off at work and ending it with some light entertainment in the evening.
The best time to post on TikTok is Tuesday
The best time to post on TikTok on Tuesday is 9:00 AM. Engagement seems to be stronger in the early hours of the morning, starting at 6 am.
The best time to post on TikTok is Wednesday
The best time to post on TikTok on Wednesday is 7:00 AM. Another interested crowd of morning people!
The best time to post on TikTok is Thursday
The best time to post on TikTok on Thursday is 19:00. As far as we can tell, this is also the highest weekday for TikTok participation.
The best time to post on TikTok is Friday
3pm is the best time to post on TikTok on Friday, although engagement is pretty consistent throughout the day, starting at lunchtime.
The best time to post on TikTok is on Saturday
11:00 am is the best time to post on TikTok on Saturday. This time the early bird won’t get the worm.
The best time to post on TikTok is Sunday
The best time to post on TikTok on Sunday is 4:00 PM, although engagement is second in the early morning (again!) from 7:00 AM to 8:00 AM.
While this may seem ubiquitous, keep in mind that TikTok provides content to a global audience across a wide variety of industries. Don’t assume that your followers live in the same time zone as you, or have the same job or sleep schedule as you. Post when they’re online, not when you have time to post.
We also noticed that, in general, the best time to post on TikTok is very different from Instagram. Many of the best times to post on Instagram are during a typical 9 to 5 workday. But TikTok audiences have more early morning and evening peaks.
Remember that this is the average time. Each audience and demographic has its own unique TikTok activity patterns. Use this time as a starting point. Then follow the tips below to determine the best posting time for your target audience.
Tips for Finding the Best Time to Post on TikTok
Use Hootsuite to get personalized time recommendations
What if we told you that there was an app that would analyze your TikTok account historical data and use it to recommend the most optimal posting time for your unique audience? Well, you’re in luck because this app is Hootsuite. And this is very convenient, especially if you are not yet a data genius.
Whenever you schedule a TikTok video through Hootsuite, you’ll get three recommended times to post based on your past activity and views. It will look something like this.
You can then view all of your scheduled TikTok posts in Planner along with the content you’ve scheduled on other social networks.
Voila! It is so simple.
Review your top performing TikTok
As with any other social media platform, the best way to find out what works for your audience is to… test what works for your audience.
Your TikTok analytics is the best source of information about your unique best time to post on the platform. Analyze the performance of your existing content and correlate views and interactions with post time. If you find patterns, just keep doing more of what works!
The Video Views section of TikTok Analytics is a great place to start looking for the best time to post. This gives you a clear idea of which days have been the busiest for your content.
Note. You will need to switch to a Pro TikTok account to get audience and performance insights.
You can access TikTok Analytics on the mobile app or on the web. For more information, check out our guide to TikTok Analytics.
Take a look at your competitors
You can learn a lot from the success of others.
Find accounts that target the same audience you’re trying to reach and analyze their posting schedule. Pay attention to which of their videos are the most popular and check for patterns. If you notice that TikTok posted on certain days of the week perform better than others, try posting on those days and keep a close eye on your analytics.
TikTok makes it relatively easy to do some simple competitive analysis. Just go to the account you are interested in and open any of their TikTok. You will be able to see when TikTok was published and how many likes, comments and shares it has received.
Source: Ryanair on TikTok
You can also see the number of views in the account feed – they are listed directly below the thumbnail of each video.
Source: Ryanair on TikTok
Know when your audience is online
Your audience is (obviously) most likely to interact with your content when they are active on the app. And knowing that the For You page is mostly fresh TikTok content, you should try to align your posting schedule with your audience’s activity patterns.
To see when your audience is most active on the app, check the analytics in your Business or Creator account:
- On your profile page, tap the three dots icon in the top right corner of the screen.
- Click “Business Package”then “Analytics”.
Source: TikTok
Make adjustments if necessary
No social media strategy is set in stone.
TikTok is still a relatively new social network and as such it is constantly evolving. New users join the platform every day, and new features are regularly added that could potentially impact your place in the TikTok algorithm.
This means that your posting schedule will also change over time. Whenever you notice a decline in productivity, revisit these tips to find the best time to post.