Sorare welcomes Lionel Messi as ambassador. “A dream come true”for Nicolas Giulia, its CEO.
Sorare, the fantasy sports game that needs no introduction, made a big announcement today: Lionel Messi is joining the company as an ambassador. Thus, one of the greatest football players on the planet joins other global sports icons such as his teammate Kylian Mbappe or tennis star Serena Williams.
Sorare welcomes Lionel Messi as ambassador
For Sorare, signing such a contract with Lionel Messi is further proof of the platform’s ambitions. With seven Ballons d’Or, four UEFA Champions League victories, one Copa América, three Club World Cups, 11 Spanish and French league titles, 160 Argentina caps and over 750 goals scored, the company is more recognized.
This partnership follows a record $680 million fundraiser achieved in 2021. For Lionel Messi, “the ability of sport to inspire and excite us is unique. Fans have always been looking for ways to express their passion and connect with the players and teams they love. Sorare’s mix of fantasy games and digital collectibles offers fans new ways to do it no matter where they are in the world. I believe the potential for what Sorare is building is huge and I can’t wait to see what they come up with next in this exciting and growing space.”
“A dream come true”for Nicolas Giulia, its CEO
Nicolas Giulia, CEO and co-founder of Sorare, is very proud of this signature: “We created Sorare because we are football fans first and foremost, so one of the greatest players in the history of the game will be joining us in the next phase. Our trip is truly a dream come true. This year has already been incredibly exciting for our community as we launched two new sports for the first time – baseball and basketball. This partnership marks another significant milestone for us and we look forward to working with Lionel Messi as we continue to expand our community and improve the experience we provide to users as part of our ambition to make Sorare the next global sports entertainment giant.”
For those who don’t already know, Sorare is a mix of a free fantasy game with digital collectibles based on NFT technology that gives cards different levels of rarity. Since its founding in 2018, Sorare has never ceased to amaze. Today, over 2 million users play in 185 countries. The company has partnerships with more than 300 sports teams and organizations, including La Liga, the Bundesliga and Serie A. And a few months ago, Sorare launched two new sports through partnerships with the NBA and MLB.
There is no doubt that with Lionel Messi as ambassador, Sorare will be able to accelerate its growth. This French unicorn’s adventure is far from over.