Meta will use generative artificial intelligence for advertising. And this AI must ultimately serve the interests of the great metaverse project.
According to recent statements by its CTO Andrew Bosworth, Meta has big plans for generative artificial intelligence (AI). In an interview with Nikkei Asia, he said that the parent company of Facebook, WhatsApp and Instagram is making the development of generative AI a priority for advertisers, aiming to launch the technology by the end of this year.
Meta will use generative artificial intelligence for advertising
“A few months ago we created a new team, the generative AI team; they are very busy,” Andrew Bosworth explained. “This is probably the area I spend the most time in, as do Mark Zuckerberg and Chris Cox [product director, editor’s note].”
This new team was announced last February by Meta CEO Mark Zuckerberg. In a Facebook post, the latter explained how a “top-tier product group”is looking into ChatGPT-style texting features in WhatsApp and Messenger, as well as the use of AI for Instagram filters and “ad formats.”
Ads are the main source of income for Meta, a company that is looking to bounce back from a tumultuous 2022 due to competition from TikTok and very expensive projects (mostly the metaverse).
AI tools to help advertisers create ads can be a real boon for account rebalancing. Andrew Bosworth explained what they might look like. Businesses can simply “ask the AI to create images for me for my business that work with different audiences.” This will save them valuable time and a lot of money.”
And this AI should serve the interests of the great project of the metaverse in the long run.
Does this mean that Mark Zuckerberg has abandoned his big project of the Horizon Worlds metaverse? Don’t worry, he will do everything to continue this path, but with the help of AI.
Specifically, Meta is exploring the possibility of offering AI characters to users and, as announced by Andrew Bosworth, creating 3D worlds without any programming experience. “In the future, you might be able to describe the world you want to create and let a huge language model create that world for you. And it will make things like content creation more accessible to people.”
Will it draw these people into the metaverse? That’s a different matter altogether, but such new AI tools for ads can certainly appeal to shareholders.