In the second quarter of 2022, 3.65 billion people used at least one Meta product every month. That’s almost half the world’s population. Perhaps no other brand has more reach, making using Meta for business an absolute must.
One of the reasons Meta changed its name from Facebook was to better represent the few products under its umbrella. Meta has several major products including Facebook, Instagram, Messenger, and WhatsApp.
Despite the large audience, not every platform will have the same impact on your business. Each social network or application requires different marketing tools and strategies to get noticed by customers. Let’s dive into how to get the best results for everyone!
Meta for business
The various meta platforms have an incredibly large and diverse audience for businesses. Just take a look at the number of people on each platform:
- Facebook: 2.9 billion
- Messenger: 988 million
- Instagram: 1.4 billion
- WhatsApp: 2 billion
Let’s take a look at each app in the Meta business suite, who uses it, and what you need to be successful.
Facebook for business
Creating a Facebook business page is the first step to connecting with your audience on Facebook.
The business page allows you to post updates, share contact information, and promote events or products.
While Facebook marketing is completely free, you can also create and run ads on Facebook.
Facebook user statistics
With nearly 3 billion users, your target audience is probably using it. Here is a quick overview of the Facebook Audience:
- Women aged 35-54 and men aged 25-44 most often list Facebook as their favorite social network.
- The average time spent on Facebook is 19.6 hours per month for Android users.
Facebook business tools
No matter what your business is, Facebook has a business tool to help you grow online. Let’s take a look at some of the features available on a Facebook business page that you might want to use:
- Appointments: Ask your clients to make an appointment directly on Facebook.
- Events: Whether you’re playing at a concert or launching a new product, the Events tool can spark interest in your audience and remind them of an event.
- Jobs: It’s not easy to hire talented employees. But you can reach more potential candidates by posting jobs on Facebook.
- Stores: Product-focused businesses will benefit from the inclusion of the Stores tool. This allows you to share your inventory and customers can buy directly from Facebook.
- Facebook Groups: Groups can be private or public communities for an audience with a common interest. This is a more intimate way to connect with your followers.
Still not sure how to promote your business on Facebook? Check out our VERY comprehensive guide to Facebook marketing.
Facebook examples
Let’s look at real examples of how companies have used Facebook to achieve their business goals.
Pink Tag used Facebook Shops and Live Shopping to earn over $40,000 over a nearly 5 month period. By showcasing products and making them available for purchase on Facebook, it’s easier to increase their sales.
Interested in the same? Check out our guide to setting up a Facebook store.
Tonal has created a Facebook group to motivate clients to use their strength training system. It hosted events and social chats to encourage interaction.
This resulted in 95% of the most active Facebook group members saying they would be very disappointed if they could no longer use Tonal.
Is a Facebook group the right strategy for you? Read on to find out how Facebook groups can help grow your business.
Instagram for business
Instagram started out as a photo-sharing platform and now includes features like Stories, Videos, and Shopping. This makes it an excellent platform for creating an influencer marketing strategy.
Instagram user statistics
With over 1.4 billion users, Instagram is the fourth most popular social media platform. Let’s study the Instagram audience:
- Women aged 16-34 and men aged 16-24 most often list Instagram as their favorite social network.
- The average time spent on Instagram is 11.2 hours per month for Android users.
Tools for business on Instagram.
Here are a few tools you can include in your Instagram strategy:
- Action Buttons: A call to action is an important part of any strategy. Action buttons on your profile make it easy to book an appointment, book a table at a restaurant, or deliver food.
- Collab Posts: Instagram posts Collab posts on both the brand’s Instagram feed and the creator’s feed. Collaborative publishing can easily increase the effectiveness of partnerships with influencers and brands.
- Purchases: With Instagram Checkout, followers can find a product and buy it without even leaving the app.
- Story Highlights: You can select your most important stories and save them in the highlights section. New subscribers can see more content, and current subscribers can link to it to follow products, menus, or services.
Instagram examples
In addition to static ads in the Instagram feed, consider using videos and stories. Chobani used Instagram Stories video ads to raise awareness of the product launch.
Need help creating effective Instagram Story ads? We have you covered.
elf Cosmetics uses Story Highlights and pinning to promote certain products.
By placing your in-demand products at the top of their feed and profile, it will be hard for followers to miss what they are selling.
Don’t forget to read our post on some of the best tips and tricks for using Instagram Stories.
Messenger for business
Meta Messenger allows you to send texts, photos, videos and audios. It also includes features such as real-time group video calls and payments.
This allows you to communicate with subscribers and provide them with the information they need.
Messenger user statistics
Messenger is a key component of Facebook’s overall marketing strategy. The live chat feature can answer questions and secure sales.
To capitalize on this, learning about the demographics of people using Messenger will help your messaging:
- The average time spent by Android users on Messenger is 3 hours per month.
- The largest advertising demographic (19%) is made up of males between the ages of 25 and 34.
- 82% of American adults say Messenger is the messaging app they use most often
Messenger business tools
Messenger is more than exchanging texts with your audience. It can support the entire customer journey from discovery to purchase.
Here are a few Messenger business tools that you can use to create a strong marketing campaign:
- Chatbots: Automate answers to frequently asked questions with chatbots. It provides your subscribers with a 24/7 resource and can answer questions, make recommendations, or complete the sales process. However, if you need a human touch, a chatbot can connect a person to your live customer support team.
- Connecting to Instagram: Messenger also connects to your Instagram account. When someone sends a direct message to your Instagram profile, Messenger will be there to help them.
- Customer reviews. Surveys help you learn about your customers. Messenger has a customer feedback tool that makes it easy to ask your audience if they are happy with your service.
- Product Showcase: You can turn your messenger into a mini-catalogue to help your customers find and buy products.
- Accept payments: Speaking of shopping, you can accept payments by integrating Webview. He will also send a receipt and messages after purchase.
Messenger examples
BetterHelp uses chatbots to help subscribers learn how it works, answer questions, and contact support if needed.
Not responding to Messenger is bad etiquette. Check out 9 other tips for engaging with your customers on Messenger.
Dii Supplements used their ad campaigns to encourage people to post on Instagram (which is connected to Messenger). With a specialist on the other side, people could learn about the company’s products. Below is an example of one of their clients, Lucky Shrub.
whatsapp for business
WhatsApp Business helps you stay connected by automating, organizing, and responding quickly to messages.
This is a great place to connect with your customers, provide great customer support, and share updates.
Whatsapp user statistics
WhatsApp is one of the most popular apps on the planet with over 2 billion users. Here is a summary of who uses whatsapp:
- 15.7% of Internet users aged 16 to 64 consider WhatsApp their favorite social network.
- Women aged 55-64 and men aged 45-64 most often list WhatsApp as their favorite social network.
- The average time spent by Android users on Whatsapp is 18.6 hours per month.
Whatsapp business tools
WhatsApp can work similarly to Messenger. Here are a few business tools it includes:
- Catalogue: Create an online storefront with WhatsApp. This tool allows you to add your products and services to your profile and allows subscribers to browse the catalog.
- Status: Similar to Instagram and Facebook stories, WhatsApp status disappears after 24 hours. You can post text, video, images, or GIFs to stay in touch with your audience.
- Profile: WhatsApp allows business accounts to create profiles. It contains a description, address, opening hours, website, and social media links. This makes it easier for you to identify your business on WhatsApp.
- Automatic Messages: You can set up WhatsApp messages to send greetings, absent messages, and quick replies. If you want a fully developed chatbot feature, you will need a third party vendor.
whatsapp examples
It is important to introduce customers to the applications they are already using. If your audience prefers WhatsApp over Messenger, create an exceptional WhatsApp experience.
Omay Foods has linked its WhatsApp business account to its website, Facebook page and Instagram profile. This resulted in a 5x increase in customer requests.
Check out our guide to learn more about how to use WhatsApp for business. You can also read our tips for using WhatsApp for customer service.
Facebook Metaverse for Business
While work on the Metaverse is still ongoing, it is expected to merge the real world with augmented reality (AR) and virtual reality (VR).
Metaverse User Statistics
To understand who can use the Metaverse, let’s take a look at the demographics of modern virtual universes like Roblox. Here’s a look at who’s currently using online games:
- 52 million people play Roblox every day
- The fastest growing demographic for Roblox is 17 to 24 year olds.
- Users from the US and Canada are the most active, with nearly 3 billion hours of play in the second quarter of 2022.
Metaverse business tools
Creators and companies will be an important part of creating the Metaverse. In the meantime, there are ways to tackle AR or digital products. Here are some business tools to think about:
- Filters: Augmented reality filters are responsible for turning your face into a dog or trying out new makeup.
- Digital Goods: Fortnite’s digital goods sales generated $1.8 billion in sales. NFTs are also a popular digital commodity with a $22 billion market value.
- Advertising: AR is available in Facebook ads. It’s an interactive way for consumers to try out your products or brand.
Examples of the Metaverse
You can already use AR for advertising. Look what M A DE did. He used ads to encourage people to use AR to see what furniture would look like in their homes. The campaign had a conversion rate of 2.5x.
Creating your own Instagram AR filter is another way to encourage followers to share your brand. Disney created the filter to celebrate the launch of the Loki series. The filter adds Loki’s horned helmet.
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