The Sandbox platform has partnered with Playboy to offer community events and the sale of NFT collectibles based on the extensive content library of a famous American magazine in the metaverse.
Involved in web 3.0 for almost two years now with the NFT collection created in collaboration with artist Slimesunday and NFT avatars Rabbitars, Playboy will soon enter the metaverse, offering an immersive and social MetaMansion experience through The Sandbox (a subsidiary of Animoca Brands), a platform based on the Ethereum blockchain, which allows you to purchase land in virtual worlds called LAND.
“We are thrilled to be working with The Sandbox and their amazing design and development team to deliver a first-class, personalized social Playboy experience in the metaverse,” said Rachel Webber, Director of Brand and Strategy, Playboy. “We look forward to inviting our fans, and in particular our Rabbitars community, as well as the owners of LAND at The Sandbox, to this exciting new world dedicated to Playboy.”Sebastian Borge, COO and co-founder of The Sandbox, adds: “Playboy is known for its charm, lifestyle and entertainment content that has endured generations. In addition, the brand has already entered web 3.0 with some success.”