Niantic introduces NBA All-World as an officially licensed free-to-play, location-based basketball game.
Niantic’s next augmented reality mobile game, NBA All-World, will take the game loops familiar to Pokémon Go fans and apply them to basketball as both a recreational sport and a lifestyle. Players will be able to collect NBA stars, upgrade and customize them with items collected while visiting real locations, and compete against other players in head-to-head matches on the courts in their area and elsewhere. NBA All-World does not yet have a launch date or release window, but will be available on iOS and Android.
“NBA All-World is the industry’s first original, authentic mobile game that will appeal to casual and hardcore NBA fans alike,” said Marcus Matthews, Senior Producer at Niantic. “We create and develop a game that allows players to imagine where they come from and showcase their individual style.”Matt Holt, Head of NBA Consumer Products, said: “Through our partnership with Niantic, NBA All-World will provide fans around the world the opportunity to fully immerse themselves in the atmosphere and excitement of the NBA.
As the name of the game itself says, we look forward to connecting with our fans around the world through this immersive experience.”Josh Goodstadt, Executive Vice President of Licensing for THINK450, the National Basketball Players Association (NBPA) innovation engine, added, “NBA All-World gives us the opportunity to bring NBA players into a true Niantic metaverse, giving fans the opportunity to interact. with them in a new way. Niantic has a proven track record of creating games that encourage engagement with local communities, and integrating our players into NBA All-World makes that immersion even deeper.”