Samsung gives impressive numbers for its Z Flip 3 and Z Fold 3, very popular models, sometimes more than the brand’s flagships.
The latest foldable screen smartphones from the Samsung brand are a real hit. According to its own data, the South Korean giant shipped four times more devices in this category in 2021 than in 2020. In addition, it has only been a month since the Galaxy Z Fold 3 and Galaxy Z Flip 3 were released to surpass the combined sales of their predecessors last year.
Samsung gives impressive numbers for its Z Flip 3 and Z Fold 3.
Even better, finally, behind these already impressive sales figures, as Samsung explains, seeing a “dramatic increase” in the number of customers coming from another brand, especially for its folding screen smartphones. In particular, more customers came to Samsung because of the Flip 3 than because of its flagships.
Very popular models, sometimes even more than the flagships of the brand.
While Samsung hasn’t released exact numbers, the brand says there has been a 150% increase in customers switching from a third-party brand to the Flip 3 compared to the Galaxy Note 20. And a 140% increase in customers who have already done so. switched from a third-party brand to the Flip 3 compared to the Galaxy S21. The Flip form factor is obviously its main interest, as is its front screen, which allows the user to use the phone without opening it. As for the Fold 3, Samsung’s survey respondents said they bought it because of the larger screen, multitasking capabilities, and S Pen support.
In its press release, Samsung explains that demand for foldable smartphones is expected to grow tenfold by 2023. Hence the giant’s huge investment in research and development to be able to stay ahead of competing devices that already exist and will happen. Among the competitors in question, we could name the Huawei P50 Pocket, the brand’s first model to fold vertically like the Galaxy Z Flip.