With the opening of a branch in Singapore, Sega wants to control the Asian markets.
If Sega Asia is already distributing games from a Japanese publisher in Southeast Asian countries such as Indonesia, Malaysia, Thailand, or the Philippines, the establishment of Sega Singapore will enable strategic research and local marketing to strengthen its initiatives in the Southeast Asian market, which is expected to grow significantly. in future.
SEGA Singapore Pte. Ltd.を設立
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A Sega spokesperson states:
Singapore has experienced significant economic growth as a major transportation hub in the Southeast Asia region due to its advantageous geographic location and business-friendly government policies. By establishing Sega Singapore as a key base to guide future operations in Southeast Asia, we will continue to organize and explore the establishment of other business operations in the region and strive to bring Japanese content, including Sega intellectual property, to more people around the world.
Conquest of Southeast Asia for Sega
Sega Singapore is the latest gaming company in a booming market that also houses the development and publishing houses of major publishers such as Ubisoft and Bandai Namco (which recently announced Thai and Indonesian for games like One Piece Odyssey). The city-state is also home to a number of developers such as Butter Royale Mighty Bear Games and Daylight Studios, creator of the Holy Potatoes license.