Edward Woodford, co-founder of Zero Hash, shares his vision for the future of financial services and discusses the importance of listening to customer feedback.
Zero Hash is a B2B platform that allows any platform to easily and quickly integrate crypto products and other digital assets into their customer experience. According to the company’s CEO and co-founder Edward Woodford, all financial companies will offer digital asset services for 18 months.
Edward Woodford, co-founder of Zero Hash, reveals his vision for the future of financial services.
“For neobanks like MoneyLion or brokers like TastyTrade, the reason these groups are using Zero Hash is the strength of our technology. We are a company dedicated entirely to APIs, so it’s very easy and quick to set up a complete solution while maintaining full control over the user interface. […] Our innovation and ability to seamlessly integrate technology really sets us apart. We currently support at least 40 different assets, which is almost 10 times more than our competitors, and this is indicative of our commitment to innovation in the constantly and very rapidly changing world of cryptocurrencies.”
Our colleagues from The Fintech Times were able to discuss a variety of topics with Edward Woodford. In particular, the discussion touched upon the topic of the current cryptocurrency market and the digital asset space. “Our thesis is simple: all financial services companies will offer digital assets over the next 18 months, and they will do so through platforms like Zero Hash. […] I also think that although embedded finance is becoming more and more integrated, digital assets today are perceived as a whole, such as the launch of a currency. Our cryptocurrency as a service business is a perfect fit for banking as a service.”
And again it comes back to the importance of taking into account customer feedback.
Edward Woodford finally spoke about the partnerships formed by his company, and in particular the recent collaboration with Transack, a very promising player in the crypto ecosystem, and Deserve, offering credit cards as a service. Deserve uses Zero Hah’s cryptocurrency infrastructure to allow its partners to offer cryptocurrency rewards on every credit card purchase. “We are very happy about this, it is very important for us. […] We produce about 5% of the world’s Ethereum.”
Moreover, more generally, the vision of this partnership at Zero Hash is very interesting: “We are always interested in various feedback, we believe that we can create better products only if we rely on the feedback of our customers. It may seem obvious, but it’s all about listening. […] Asset innovation that clients want us to support is very important to us and we will be announcing several promising partnerships in the coming weeks and months.”