The signing of a memorandum of understanding for a strategic mobility alliance last March between Sony Group Corporation and Honda Motor Company is extended by a joint venture agreement to establish a new company that will sell electricity for high value-added vehicles. the value and delivery of mobility services.
In the process of establishment, but pending appropriate regulatory approvals, Sony Honda Mobility (a subsidiary of Sony Mobility) will strive to integrate Honda’s advanced environmental and safety technologies, mobility development capabilities, vehicle body technologies and aftermarket management. experience, with Sony’s experience in the development and application of imaging, sensors, telecommunications, networks and entertainment, to achieve a new generation of mobility and mobile services that are closely connected to users and the environment and that continue to evolve.
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“I am very pleased that this day has come, which represents an important milestone in the implementation of the initiatives we have been working on so far to contribute to the development of mobility,” said Izumi Kawanishi, Director, Representative, President and Chief Operating Officer director. Sony Honda Mobility, and Executive Vice President of Sony Group Corporation. “By combining the many strengths of Sony and Honda, we intend to accelerate and lead the evolution of mobility by recognizing mobility as an emotional space based on safety and related services.”
Yasuhide Mizuno, Representative Director, President and CEO of Sony Honda Mobility and Managing Director of Honda Motor Company, adds: “We are very pleased to sign this joint venture agreement, which represents the starting point from which we embark on a major challenge. revolutionizing mobility and creating new value. We plan to make full use of both companies’ technological capabilities in various areas, such as Sony’s sensor technology and Honda’s original mobility capabilities, to deliver mobility and services that inspire and excite our customers. By combining the experience of both companies, we want to open a new era.”
Sony Group Corporation and Honda Motor Company, a partnership that will change the electric vehicle industry
“Based on our vision to make the mobility space an emotional space, our mobility initiatives focus on three areas: safety, entertainment and adaptability. As we continue to learn in these areas, we are pleased to have found a partner, Honda, with great experience and knowledge of the world, and have signed a joint venture agreement between the two companies,” said Kenichiro Yoshida, Chairman and CEO of the company.
Sony Group Corp. “Moving forward, we want to contribute to the advancement of mobility by combining Honda’s advanced environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technologies and aftermarket management expertise, as well as our expertise in imaging technology, sensors, telecommunications, networks and entertainment”.
Toshihiro Mibe, CEO of Honda Motor Company, added, “We continue to meet new challenges in environmental protection, safety and other cutting-edge areas to be a force for social change through end-to-end mobility and become a mainstay. for people all over the world who are trying to do things on their own initiative. We are thrilled to have signed a joint venture agreement with Sony, which has strengths in advanced digital technology and shares our passion for tackling new challenges. Many people expressed their hopes for this joint venture. As part of the new company, we will seek to create new value through mergers by combining our various businesses, so we look forward to future developments.”