FC Barcelona and Spotify have reached a €280 million deal to see the Swedish company become the Spanish club’s main sponsor and official audio streaming partner.
Over the next few months, the Spotify branding will appear on the men’s and women’s team jerseys, as well as on the FC Barcelona training kit for four seasons. It will also be connected to the Camp Nou, which is about to undergo a massive renovation as part of the Espay Barca project to transform the club’s facilities and environment into a new world-class entertainment center open to the city. The agreement, approved and signed by the Board of Directors of FC Barcelona, is subject to ratification by the Extraordinary Meeting of Delegated Members, which will take place on April 3 through the electronic voting procedure.
“We are very happy to partner with FC Barcelona to bring the worlds of music and football together. Starting next July, our collaboration will provide a global stage for artists, players and fans at the new Spotify Camp Nou. We have always used our marketing investments to promote artists and this partnership will give this approach a new dimension. We are excited to create new opportunities to connect with FC Barcelona fans around the world,” said Alex Norström, Director of Freemium at Spotify.
“Our mission is to unleash the potential of human creativity by helping artists make a living from their art and connect with fans. We believe this partnership offers many opportunities to fulfill this mission in unique, creative and effective ways.”
Joan Laporta, President of FC Barcelona, added: “We are very proud to announce such a groundbreaking alliance with the world renowned organization Spotify. This partnership will allow us to continue to bring the club closer to our fans and make them feel even more like part of the family through a unique experience that combines two activities such as entertainment and football, which will connect us to new audiences around the world. It is also an alliance with which we continue to take steps forward into the new era we have begun, which once again demonstrates the pioneering nature and constant pursuit of excellence that distinguishes FC Barcelona and made it a unique club. in the world. ”
Unprecedented partnership between football club and music streaming service
The partnership between FC Barcelona and Spotify is the club’s first to bridge the worlds of music and football, providing a global stage for players and artists at Spotify Camp Nou and creating new opportunities for artists and players to connect with fans around the world. This newfangled collaboration also brings together a leading menswear and womenswear partner as part of both organizations’ commitment to developing and supporting diverse talent now and for generations to come.
In addition, FC Barcelona and Spotify will work on using the club’s advertising surfaces in stadiums to present and enhance the artists’ work to the Blue Garnet’s global audience. With the development of Espai Barça, Spotify joins the club in the next chapter of its history. The partnership with Spotify is also part of the club’s goal of actively seeking partners who share the values and philosophy that define its brand, while at the same time allowing it to maintain its status as a global reference both inside and outside the playing field, in an increasingly competitive environment..