Spotify is launching its niche mixes to create personalized playlists based on just about anything. And the result is quite effective.
The streaming market, be it music or video, is an extremely competitive market. To maintain our place and gain market share, we must constantly innovate. This involves the launch of new features that are more or less useful to users. Spotify is especially active in this area. Today, the platform is launching its niche mixes to create personalized playlists of everything and (really) anything.
Spotify is launching its niche mixes to create personalized playlists based on just about anything.
Spotify already offers a variety of custom playlists, but now the company is giving its users even more control over how these mixes are created. Based on its mood, decade or genre playlists introduced in 2021, Spotify is launching Niche Mixes today, a feature the platform explains brings all of your personalized playlists together “in the most playful of ways.”
And the result is quite effective.
To sum it up, you can now ask Spotify to create an algorithmically generated mix for anything and everything. To do this, go to the Spotify search bar, type in the activity you want music for, and add “mix”to the end of the query. You can be very creative. I asked Spotify to create a witch house playlist for me, and then another with relaxing video game soundtracks. Either way, Spotify came through and picked the tracks pretty well. In this case, it may happen that the platform has difficulty finding suitable content. When I asked him for a “working dubstep mix”, I ended up with a sports playlist.
As with the service’s other custom mixes, expect each playlist to feature familiar songs and tracks you’ve never heard before. Mixed niches are now available for both free and premium users who search in English. You will have to wait a bit to enjoy it in French.