A return to the basics with the same sounds and pixels as the Bandai Tamagotchi, but in a new style.
The Tamagotchi brand is celebrating its quarter of a century with the release of the limited edition Iridescent. A must-have item for transgender people, it’s available for less than 20 euros at specialty toy stores and other e-commerce platforms. The recipe, invented by the Japanese Aki Maita, does not change over the years. It is necessary to take care of the virtual animal, feeding it and monitoring its health indicators, as well as ensuring its life hygiene (age, weight, discipline, hunger and happiness). If he is sick, he should be given medicine. To make him happy, you must entertain him. Its final form largely depends on how it is cared for.
“The Tamagotchi is one of those iconic toys that everyone knows so much that their success has been marked by one or more generations. And if over the years the Tamagotchi has evolved to diversify, transform, connect or adapt to the times, it remains a virtual animal that we care for, play with and have fun with. Today we are celebrating its 25th anniversary and we are still talking about Tamagotchis even though there are actually many more because there are Tamagotchis for everyone, from the one with a color screen and who takes pictures for the youngest people, to the R2 version- D2 for Star Wars fans, while not forgetting the original version for those who are nostalgic,” says Barbara Rouillot, director of marketing and commerce for Bandai France.