Meta further solidifies Reels’ presence on Instagram and Facebook. Now anyone can post videos from Instagram to Facebook. But TikTok is still a long way off.
Despite some issues with Instagram, Meta is moving forward with plans to make Reels a bigger component of its apps to better compete with TikTok. The American giant is releasing several updates regarding the latter, in particular on the Facebook side. For example, now anyone can post videos from Instagram to Facebook with just one button. Meta believes this can help creators grow their in-app audience and monetize their content across both platforms.
Meta further solidifies Reels’ presence on Instagram and Facebook.
In addition, Facebook now offers a way to automatically create videos using stories you’ve already shared. The idea is to help people create videos easily. In addition, Facebook has added more Reels remix options previously featured on Instagram. Now you can show your video right after the original video you’re editing, in addition to being able to watch it face to face.
Now anyone can post videos from Instagram to Facebook.
The “Add Your Own”sticker, which has become popular in Stories, will also appear in Reels on Instagram and Facebook. The idea is to invite other users to join the trend. If you create your own “Add Your Own”text, each video using this sticker will appear on a separate page. The person who created the text will also be highlighted. Also, if the “Add Your Own” trend is really gaining momentum, and you are the author of it, it can bring you subscribers.
In addition, the Facebook Stars tipping feature will soon be available to all eligible creators on the platform. They will also have access to more ideas from Reels through Creator Studio (with more stats) to help them find content that really works with their audience.
But TikTok is still a long way off.
Meta still has a long way to go to catch up with TikTok, but these features can help, especially as engagement with Reels continues to grow across both platforms. TikTok captures almost all market share. A recent Pew Research report found that 16% of American teens use the app “almost constantly”, compared to “only”10% for Instagram and 2% for Facebook.