Twitter is considering going gold for $1,000 per month for organizations. Something to replenish the treasury, of course.
According to The Information, Twitter is considering charging businesses and brands $1,000 per month for gold certification. In internal documents obtained by the blog, Twitter will also charge an additional $50 for each potential affiliate account. For companies looking to keep their certification, that would mean a budget of at least $12,000 a year, more than a substantial increase for functionality that has so far been free and that was designed to prevent identity theft.
Twitter Plans $1,000 Per Month Gold Certification for Organizations
Matt Navarra, a social media consultant, was the first to report the potential rate change, and his tweets match The Information’s report. No one knows when this new pricing will be implemented, if so, and it could still change. Before asking $8 a month for Twitter Blue, Elon Musk considered a $19.99 monthly subscription before revisiting his copy in the face of user dissatisfaction. In other words, price changes are quite possible.
The Gold Certification is a recent addition to Twitter, introduced last December as part of the Twitter Blue update after its disastrous first launch in November, with hundreds of accounts impersonating organizations and other brands. The first launch of Twitter Blue allowed anyone willing to pay $8 to get certified without any identity verification, opening the door for identity theft, sometimes with very serious consequences.
Something to replenish the treasury, of course
Twitter has not officially announced this change and does not want to speak publicly about it. If this happened, it would, unfortunately, not be very surprising since the arrival of Elon Musk at the head of the company last year. Even before buying Twitter, the billionaire said that he would look for ways to monetize the service. This fits perfectly with Elon Musk’s goal. The latter has tried to boost its income through a variety of methods: a wave of layoffs, a ban on third-party APIs because they don’t generate ad revenue, and the possible introduction of a more expensive Twitter Blue subscription to get rid of ads.
In addition, Elon Musk recently stated that Twitter aims to reward creators with features such as coins and a special fund. However, the company is currently not likely to be in a good enough financial position to meet such obligations. A $1,000 business subscription can help.
Twitter is reportedly emailing businesses offering $1,000 PER MONTH gold check confirmation!
And affiliate account verification for $50 each month pic.twitter.com/hohTPKLKdi
— Matt Navarra (@MattNavarra) February 3, 2023