Paramount+ has about 40 million subscribers, and it’s a success thanks to Halo, Star Trek: Picard, and Netflix’s failures.
Streaming platforms have sprung up in recent times, but it’s clear that it’s very difficult to exist alongside the big names like Netflix, Apple TV+, and Amazon Prime Video today, to name just that. Paramount+ has some very good options, including Halo and Star Trek: Picard, and that content has allowed it to count a large number of subscribers to date.
Paramount+ approaches 40 million subscribers
Many users are now Paramount+ subscribers to watch Halo and Star Trek: Picard, among others, although these two series are not the most successful. In any case, on Tuesday, Paramount Global (formerly ViacomCBS) announced that it has recorded a very good figure of 6.8 million new Paramount+ subscribers for the first quarter of 2022. With these newcomers, the platform now has almost 40 million subscribers. Among other announcements, the company especially welcomed its original programming, including as stated Halo and Star Trek: Picard, for further growth at Paramount+.
Success thanks to Halo, Star Trek: Picard and Netflix failure
As a result, this subscriber growth has led to higher revenue, with the company up 148% year-over-year in revenue to $585 million in the first quarter of 2022. “The first quarter once again demonstrates the power and potential of Paramount. the unique strengths and momentum the company is in,” said Paramount Global CEO and President Bob Bakish.
Paramount’s success is particularly interesting given the rather delicate situation Netflix is currently in. Last month, the streaming giant did announce that it had lost about 200,000 subscribers during the first quarter of 2022, the first loss of subscribers in a decade. Since then, the company has initiated a series of cost-cutting measures, canceling series such as Space Force or firing the Tudum site’s writing team.