An ad-supported offer from Netflix will not offer the entire catalog. The situation may change if the platform manages to negotiate with the studios again.
When Netflix’s ad-supported offering becomes available next year, subscribers may not be able to watch certain content available with a “regular”subscription. As Deadline reports, Netflix co-CEO and chief content officer Ted Saransos acknowledged during the latest financial results presentation that this subscription option won’t offer the entire catalog when it launches. Therefore, some series and other films will be missing, and this only applies to US studios and distributors from the four corners of the globe, unless the company can (quickly) convince them to change the streaming form agreements signed with the platform.
Netflix Promotional Offer Won’t Offer Entire Catalog
Netflix is in talks with studios to make these contract changes and make their movies and series available through this ad-supported offer. According to a previous Wall Street Journal article, Netflix is currently reviewing its deals with Warner Bros. (You), Universal (Russian Doll) and Sony Pictures Television (Cobra Kai). The service will also have to revise its agreements for certain older content, such as Breaking Bad.
A situation that could change if the platform manages to renegotiate negotiations with the studios
Ted Sarandos said: “Today, for the vast majority of what people watch on Netflix, we can include it in an ad-supported offering. There is some content where this is not possible, and we are in talks with various studios to do so, but if we launch this product today, subscribers to the ad-supported offer will still have a good experience. We will remove some additional content, but certainly not all, and we are confident that this will not be a hindrance to our business.”
In the same presentation, Netflix admitted that it lost almost a million subscribers in the second quarter of 2022. measures launched recently will help to win back subscribers. The ad-supported offering, which will be launched alongside Microsoft next year, should help Netflix grow in markets where ads are highly lucrative.