Nokia is introducing a brand new logo that reflects a profound change in strategy.
For the first time in almost sixty years, the once-giant mobile market Nokia is changing its emblematic logo. This Sunday, ahead of the official opening of Mobile World Congress in Barcelona, the company unveiled a brand new identity for its brand, and this is a significant change. Farewell to the iconic font and the “Yale blue”that was the main color. The company chose to opt for a more modern and digital look.
Nokia introduced a new logo
“We are updating our strategy and, as a key driver, we are rejuvenating our brand to reflect who we are today: a leader in technology innovation for businesses that shape the future where networks meet the cloud,” Nokia said in a blog post. assigned to the CEO. Pekka Lundmark. “In most people’s minds, we are still a successful mobile brand, but today it is no longer Nokia,” he told Bloomberg. “We want to launch a new brand focused on networking and industrial digitalization that is completely different from our heritage in the mobile industry.”
Reflecting a profound change in strategy
Is this the end of the log that many know and love? Not necessary. You may remember that Nokia’s smartphone division hasn’t really been part of Nokia since Microsoft acquired the company’s devices and services division in 2014 – a $7 billion disaster. After the tech giant officially washed its hands in 2016, HMD Global, a company founded by former Nokia executives, bought the rights to use the Nokia brand for smartphones and tablets. What has she been doing ever since. The company even announced its latest G22 device just yesterday ahead of this announcement. And this phone displays the “classic”Nokia logo. Engadget contacted HMD Global to see if the company plans to continue using the logo.