Xiaomi formalizes its partnership with Leica and will release the first smartphone in July.
In the world of technology, as in other industries, it is not uncommon for companies to collaborate on products over a more or less long term. This makes it possible to share experience, to go further at a lower cost. The mobile market, for example, consists of such collaborations. Especially in terms of photo / video. Xiaomi today announces a closer collaboration with Leica.
Xiaomi formalizes partnership with Leica
After a series of rumors, the Chinese giant has confirmed a “long-term strategic partnership”with Leica. In addition, the company announces the collaboration on the flagship smartphone, which will be officially presented in July this year. This will be the last collaboration between Sharp, Huawei and Panasonic by the German photographer in the field of mobile imaging.
Xiaomi is not the first Chinese smartphone maker to add photos of a reputable brand. In the late 2020s, Vivo followed in the footsteps of Sony and Nokia by joining forces with Zeiss with the X80 series as its latest release. More recently, Oppo and OnePlus launched devices designed in collaboration with Hasselblad. These include the Find X5 series and the OnePlus 10 Pro.
and will release the first smartphone in July
Xiaomi has not shared many details about this upcoming smartphone, but there is no doubt that we will find the new Qualcomm Snapdragon 8+ Gen 1 processor, as well as everything Leica can do best in terms of sensors, filters. and other image processing. As for the name of this device, it could be Xiaomi 12 Ultra, or maybe even the first of the Xiaomi 13 series. In a press release, CEO Lei Jun added that “this collaboration will give a major boost to Xiaomi’s imaging strategy.”What this partnership really means, we will see in July.