Additional announcements will appear in the App Store. From tomorrow they will appear on the Today tab.
The next time you want to download an app on your iPhone, get ready to see more ads. Indeed, according to an email received by MacRumors, starting tomorrow October 25, Apple will start showing two additional categories of ads in its App Store.
Additional ads will appear in the App Store
In all countries outside of China, the Cupertino-based company will sell ad space on the Today tab and at the bottom of the application sheets. Once deployed, ads will be marked with a blue background icon to distinguish them from other recommendations.
While Apple has been selling ad space on its App Store since 2016, the Today tab has so far been reserved for recommendations from the Apple brand editors. “With today tab ads, your app will be featured prominently on the App Store homepage, becoming one of the first pieces of content users see when they begin their visit to the App Store,” the company said in a statement. help page.
From tomorrow, the Today tab will have a little
Apple initially announced that it would introduce ads on the Today tab in July. This expansion is part of a broader move by the company to expand its advertising business. According to a recent report by Bloomberg’s Mark Gurman, the Cupertino-based company will aim to triple or nearly triple its ad revenue to reach $10 billion a year in the coming years.
In addition to increasing the number of ads in the App Store, the Apple brand also plans to add ads to Maps search results in the near future.