The National Basketball Association announces a multi-year collaboration with Kylian Mbappé’s production company Zebra Valley.
Founded in Los Angeles by French superstar Kylian Mbappé, Zebra Valley wants to create inspiring content about people and ideas that change the world through a diverse team that focuses on sports, music, art, technology, gaming, consumer products and youth culture.. helping the next generation find their voice. This new production studio is designed to help brands and platforms position themselves within relevant cultural conversations, helping them stay engaged in a rapidly changing, diverse and multicultural world.
🤝 The NBA and Zebra Valley – the newly-created production company of FIFA World Cup winner, France National Team member and Paris-Saint Germain forward Kylian Mbappé (@KMbappe) – today announced a multiyear content creation partnership that will engage fans around the world 🤝 pic.twitter.com/nWqFkWCOgD
“The strategic partnership between Zebra Valley and the NBA represents an important step in bringing football and basketball fans together around premium content through storytelling,” said Kylian Mbappe, France national team member and Paris Saint-Germain forward. “We look forward to working with the NBA team to promote dialogue among global communities and make cultural conversations more relevant.”George Aivazoglu, Head of Fan Engagement and Direct Sales for Europe and the Middle East at the NBA, added: “Kylian Mbappé joining our family is a testament to the global appeal of basketball and the convergence of our league, the global football community and popular culture.