Google is still wondering if it should make major changes to its homepage. The last experiment we saw filled the usually stark white page with info cards showing things like the weather and stocks, but this new experiment, spotted by the site MSPoweruser, has a much bigger focus on news.
The Verge managed to reach someone at Google about this and was told it’s an experiment currently being run in India.
Just like last year’s info card experiment, this experiment could go nowhere and might never see a wide launch. Even if it does launch, it could just be an optional setting or alternative mode of Google.com, with the traditional white page still as an option. Once upon a time Google worked that way with iGoogle, where you could customize your Google homepage with various news, weather, and stock widgets.
It is very strange that the mobile app and desktop website are so different now, though. If Google Discover has some kind of business reason to exist on Google’s mobile app, it seems like the same justification should apply to Google.com, too. And with the Google of 2023 so willing to sacrifice old traditions in the name of revenue, maybe a big change to the homepage finally will happen.
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