TikTok will be able to order dishes from viral food videos. And, as usual, the platform sees the big picture.
TikTok is primarily a social media platform where users can post videos. That being said, thanks to the very momentum of TikTok, we are seeing a real rise in “food” trends, people can share food ideas and recipes. If you are too lazy to cook these recipes yourself, you are in luck. Indeed, TikTok has decided to go into the kitchen business.
TikTok will help you order dishes from viral food videos
According to a Bloomberg article, TikTok has decided to partner with Virtual Dining Concepts and Grubhub to launch the TikTok Kitchen delivery service in the US starting next year. This does not mean that TikTok will deliver meals from various restaurants, but rather that TikTok Kitchen will prepare dishes found in the most popular cooking videos and allow users who want them to be delivered directly.
And as usual, the platform sees big things.
According to a TikTok press release, the platform is expected to reach around 300 districts in March and would like to open more than 1,000 restaurants by the end of 2022. TikTok also confirms that it will provide credits to creators for their dishes: profits from TikTok Kitchen sales will be used, among other things, to support the creators who have inspired the dishes, as well as to encourage and help other creators express themselves on the platform while staying true to TikTok’s mission.: to inspire creativity and bring joy. its users.”
To be clear, TikTok has made it its mission not to become a restaurant or open a restaurant chain, it’s more of a campaign. But how could it be otherwise if we have 1,000 restaurants by the end of 2022? Anyway, if you like all those great food videos and want to try them without making them yourself, this feature might be of interest to you.